Exclusive: When a network starts releasing the statistics on views for a trailer, then you know anticipation for a show is pretty freaking big. That’s what the Paramount Network experienced with the release of the season 5 teaser for Yellowstone, which begins with John Dutton (Kevin Costner) swearing in as Montana’s governor. Watch it above.
Paramount reports the trailer shattered records with 14.4 million views and 1.7 million engagements within the first 24 hours of its Sept. 29 release. That’s three times as many organic views and six times more organic engagements versus the trailer for Season 4.
There was also 30,000-plus mentions of the trailer on social media — four times the amount that was generated from the season 4 trailer. The latest teaser was also shared 190,000 times on social media, and ranked on TikTok and Facebook as the No. 1 and 2 most-watched videos in the TV universe that day.
Guess folks are eager to...
Paramount reports the trailer shattered records with 14.4 million views and 1.7 million engagements within the first 24 hours of its Sept. 29 release. That’s three times as many organic views and six times more organic engagements versus the trailer for Season 4.
There was also 30,000-plus mentions of the trailer on social media — four times the amount that was generated from the season 4 trailer. The latest teaser was also shared 190,000 times on social media, and ranked on TikTok and Facebook as the No. 1 and 2 most-watched videos in the TV universe that day.
Guess folks are eager to...
- 10/4/2022
- by Lynette Rice
- Deadline Film + TV
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