Over the 5-day Thanksgiving stretch, Netflix’s one-week sneak preview of Glass Onion: A Knives Out Mystery buried all new and old major studio adult counterprogramming with an estimated 13.3M over 5-days for what is projected to be a 15M first week by Tuesday.
Far and away, this is the best theatrical launch ever for a Netflix pre-streaming movie. Last year‘s Dwayne Johnson-Ryan Reynolds-Gal Gadot action title Red Notice is arguably their best, with a 1.25M-1.5M 3 day opening. That pic is also their most-watched worldwide at 364M-plus hours. Glass Onion‘s 3-day of 9.3M is the 10th-best for a title opening in less than 900 theaters, notching just above such movies as TriStar’s The Doors in 1991 (9.1M at 840 theaters) and Universal’s 2004 Nov. 12-14 launch of Bridget Jones: The Edge of Reason, which posted 8.68M at 530 theaters.
This Thanksgiving, no one in massive droves...
Far and away, this is the best theatrical launch ever for a Netflix pre-streaming movie. Last year‘s Dwayne Johnson-Ryan Reynolds-Gal Gadot action title Red Notice is arguably their best, with a 1.25M-1.5M 3 day opening. That pic is also their most-watched worldwide at 364M-plus hours. Glass Onion‘s 3-day of 9.3M is the 10th-best for a title opening in less than 900 theaters, notching just above such movies as TriStar’s The Doors in 1991 (9.1M at 840 theaters) and Universal’s 2004 Nov. 12-14 launch of Bridget Jones: The Edge of Reason, which posted 8.68M at 530 theaters.
This Thanksgiving, no one in massive droves...
- 11/27/2022
- by Anthony D'Alessandro
- Deadline Film + TV
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