Disney might be an unstoppable media empire today, but back in the 1980s it still wasn't a major Hollywood player. Back then the studio was known primarily for its children's fare. Disney Studios had a well-earned reputation after more than four decades of popular animated movies beginning with 1937's "Snow White and the Seven Dwarfs."
Fast-forward to the early 1980s when the film industry was booming thanks to VHS rentals and cable television. Disney Studios wanted in on the action but knew they would have a hard time breaking from the kids-only stigma. Their solution came in the form of Touchstone Films. Utilizing what is known as market segmentation, Disney launched a separate arm of the company, Touchstone Films (later renamed Touchstone Pictures), to produce more mature, live-action content. The first film produced under the Touchstone umbrella was "Splash" in 1984.
"Splash" is literally a fish-out-of-water romantic comedy. The movie stars...
Fast-forward to the early 1980s when the film industry was booming thanks to VHS rentals and cable television. Disney Studios wanted in on the action but knew they would have a hard time breaking from the kids-only stigma. Their solution came in the form of Touchstone Films. Utilizing what is known as market segmentation, Disney launched a separate arm of the company, Touchstone Films (later renamed Touchstone Pictures), to produce more mature, live-action content. The first film produced under the Touchstone umbrella was "Splash" in 1984.
"Splash" is literally a fish-out-of-water romantic comedy. The movie stars...
- 1/19/2023
- by Travis Yates
- Slash Film
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