One of the most celebrity-studded ads in the Super Bowl won’t be from the Big Game’s usual roster of Madison Avenue moguls.
Kevin Costner, Kelsey Grammer, Dan Aykroyd and a bevy of other notables are set to appear in a promo for Fox Nation, suggesting that the subscription-based streaming service is one of the more important business initiatives for Fox Corporation, the parent company of the Fox broadcast network, which will televise Super Bowl Lvii this Sunday, and Fox News Media, which operates the broadband outlet.
The company that owns the TV network broadcasting the Super Bowl gets to use several minutes of promo time each year to spotlight its own wares. Every year, Fox, NBC or CBS — the three companies air the Super Bowl in a regular rotation — pick new programs, divisions, and media platforms to highlight throughout the day, hoping to take advantage of the outsize audience expected to tune in,...
Kevin Costner, Kelsey Grammer, Dan Aykroyd and a bevy of other notables are set to appear in a promo for Fox Nation, suggesting that the subscription-based streaming service is one of the more important business initiatives for Fox Corporation, the parent company of the Fox broadcast network, which will televise Super Bowl Lvii this Sunday, and Fox News Media, which operates the broadband outlet.
The company that owns the TV network broadcasting the Super Bowl gets to use several minutes of promo time each year to spotlight its own wares. Every year, Fox, NBC or CBS — the three companies air the Super Bowl in a regular rotation — pick new programs, divisions, and media platforms to highlight throughout the day, hoping to take advantage of the outsize audience expected to tune in,...
- 2/6/2023
- by Brian Steinberg
- Variety Film + TV
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