AMC Theatres is facing backlash after announcing its new Sightline initiative, which changes ticket pricing based on seat location within the auditorium. “The Lord of the Rings” actor Elijah Wood is already one of the initiative’s most vocal detractors, taking to social media to condemn the decision for potentially hurting moviegoers with lower incomes.
“The movie theater is and always has been a sacred democratic space for all,” Wood wrote. “This new initiative by AMC Theatres would essentially penalize people for lower income and reward for higher income.”
Wood, who can next been seen on Showtime’s “Yellowjackets” Season 2, was joined by many others in criticizing AMC Theatres, the largest exhibition chain in the U.S. “Look, this is some classist shit,” wrote YouTube film critic John Rocha. “IMAX, 4Dx, 3D, Screen X charging more makes sense since you’re getting the film in a new way. But this is not the way.
See full article at Variety - Film News
»
“The movie theater is and always has been a sacred democratic space for all,” Wood wrote. “This new initiative by AMC Theatres would essentially penalize people for lower income and reward for higher income.”
Wood, who can next been seen on Showtime’s “Yellowjackets” Season 2, was joined by many others in criticizing AMC Theatres, the largest exhibition chain in the U.S. “Look, this is some classist shit,” wrote YouTube film critic John Rocha. “IMAX, 4Dx, 3D, Screen X charging more makes sense since you’re getting the film in a new way. But this is not the way.