The first episode of Dead Pixels makes it clear that it is aimed at gamers.
Millennial massively multiplayer online gamers. Meg and Nicky are office workers whose lives revolve around Kingdom Scrolls along with Usman who is based in America and supposed to be looking after his kids.
Meg is sexualy frustrated because she spends too long online. However new boy in the office Russell could change all that.
Meg desires him and he wants to play Kingdom Scrolls but for fun.
The others do not play for fun and have a devilish plan to steal all the objects Russell purchased.
There is a lot of in game footage with the various characters commentating over it. Obviously Dead Pixels knows its audience and they will certainly enjoy it.