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- The contestants try to sell cars.
- Lord Sugar kicks off the new series with a task like no other. Sixteen candidates are sent to South Africa to set up wine and safari tours.
- The teams are challenged to create, manufacture and sell their own ranges of ice lollies.
- Lord Sugar summons the candidates to the London Transport Museum, where they learn that this week's task is to create and sell their own range of electric bikes.
- The teams are sent back to school as Lord Sugar reveals that for this week's task they will be creating a toy for 6-8-year-olds.
- Lord Sugar sends the candidates to the historic university cities of Oxford and Cambridge, where they will attempt to procure nine items that are associated with both places.
- Lord Sugar challenges the candidates to create and market a new rollercoaster.
- The candidates must create an advertising campaign to persuade UK tourists to visit Finland. Finland is known as a winter destination, but this campaign must entice us to visit during the summer.
- The teams host a corporate away day onboard the iconic Belmond British Pullman train.
- Lord Sugar challenges the candidates to act as talent managers. They must audition unsigned musicians, choose which one to represent, then head to a studio to create a remix of one of their tracks.
- Lord Sugar asks the candidates to don their lab coats and goggles as he challenges them to create and sell their own perfume.
- The five remaining candidates are put under the microscope, revealing the real people behind the business wear.
- The final five candidates go head to head with Lord Sugar's advisors as they present their business plans and face the bigwigs' scrutiny.