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- While the brainstorming for Acans' new campaign Dut Evler continues, Mutlu tries to persuade Belçim Bilgin to advertise for sausage. Things get complicated when Tuncay can't handle the crisis between Sarp Apak and the director. Ece has a surprise news for the whole agency.
- While trying to hide from the agency that he was hit by the car from a happy customer, Tuncay bought expensive gifts for the entire agency in honor of his loan that ended at the end. On the other hand, the people of the agency are trying to find a way to tell Ece the fact that Çarli is dead, without offending her.
- While Tuncay prepares to present the campaign to the new tea brand, Mutlu tries to persuade Esra Dermancioglu to be the face of the new pasta advertisement. The tea brand, on the other hand, decides on a surprise name as the advertising face during the presentation. While this decision changes all the balances in the agency, the agency's potential client, Mr. Ali, closely monitors what is going on in the agency.
- The agency employees, cheered by the visit of Mansur Ark, who came to the office for the new advertising campaign, are also trying to get used to the new finance manager, albeit with difficulty. While Tuncay is excited by the news that Recai has returned years later, Bartu will finally learn who his father is.
- Can decides to take advantage of Tuncay's vast knowledge of dating. However, things do not go quite as Tuncay planned. Those at the agency are almost sure that Mutlu's passion for shopping has now turned into an addiction. Acting coach Ayse Hanim is a guest of the agency to give acting training to the employees.
- Agency staff come together with Aunt Leyla and the team for a ready-made tarhana advertisement. However, that famous slogan, which is famous in the country, causes a secret cold war to start between tons of aunt Leyla and Mutlu. Meanwhile, while Can tries to communicate with Burcu, Ece discovers her talent for painting, which surprises everyone.
- Can and Burcu seek the help of Tuncay and Mutlu to open up to each other. Tuncay and Mutlu, who give advice to Can and Burcu, are not even good for themselves. Ece, who spent a whole day with the old uncle who stopped by the agency to take a rest for 2 minutes, is sure that Tuncay and Mutlu are hiding something from him and asks for Koray's help.
- The magazine team that comes to interview creates excitement in the agency. While Can and Burcu try to get used to their new relationship, Mutlu is looking for ways to talk to Tuncay. Tuncay, on the other hand, is dedicated to finding the remote of the air conditioner that hits his chest.
- While the agency's 12th anniversary party organization continues strangely, Tuncay and Mutlu are aware that they can no longer avoid talking. Can and Burcu have already begun to question their relationship. While Ece yearns for the 90s, Koray is seriously considering whether to return to his hometown. And even though it's hard, the 12th anniversary party finally starts with the best wishes from the whole team.