6.5/10
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4 user 1 critic

The Big Idea (1917)

A clerk in a failing antiques store gets a big idea on how to move the merchandise so that he can save the store and possibly win the girl.

Directors:

Hal Mohr, Gilbert Pratt

Writer:

Hal Mohr
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Cast

Complete credited cast:
Harold Lloyd ... Harold
'Snub' Pollard ... Snub (as Harry Pollard)
Bebe Daniels ... The Girl
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Storyline

Harold and Snub are both trying to court the same girl, who works in the same antiques store as Harold. When Harold and the girl's boss may fire the girl due to poor business leading to Harold no longer seeing her, Harold, without telling anyone including his boss, enacts a plan to bring not only customers into the store but make them purchase items they never would have otherwise. While Harold's plan does achieve this specific goal, it also has an unexpected consequence with regard to his and Snub's rivalry over the girl. Written by Huggo

Plot Summary | Add Synopsis

Plot Keywords:

one reeler | See All (1) »

Genres:

Short | Comedy

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Did You Know?

Trivia

Advertisements for "Kodak Film" and "Coca-Cola" can be seen at the corner shop. Both Kodak and Coca-Cola were founded in the 1800s and were established companies by 1917, the year this comedy was produced. See more »

Quotes

Western Union Telegram: I. M. Millionbuck, Get to O. U. Phakers Antique Shop at 804 Lemon St. Article marked XX has 10,000. Concealed in it. Signed O. D. Liar
See more »

User Reviews

Decent Lloyd
4 June 2013 | by Michael_ElliottSee all my reviews

The Big Idea (1917)

** 1/2 (out of 4)

Decent one-reeler has Harold Lloyd trying to save an antique shop and he gets an idea to send out notices that items marked with a "xx" have $10,000 in them. Soon all sorts of people start showing up to buy items but will this scam help impress the girl (Bebe Daniels) he loves? THE BIG IDEA features a couple decent laughs but overall this here isn't quite as good as some of Lloyd's other pictures from this era. I think the best thing this has going for it is the charm of Daniels who certainly steals the picture even though she has the least amount of screen time of any of the named actor. Lloyd is also quite good here even though the screenplay doesn't give him all that much to do. One of the best scenes has him dealing a painting to three people. The joke here is pretty simple but it works. Harry 'Snub' Pollard is on hand but is pretty much wasted in his supporting role. As I said, there are a couple decent laughs to be had here but there just aren't enough to make this a classic or even one of the legends better pictures.


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Details

Country:

USA

Language:

None

Release Date:

30 December 1917 (USA) See more »

Company Credits

Production Co:

Rolin Films See more »
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Technical Specs

Runtime:

Sound Mix:

Silent

Aspect Ratio:

1.33 : 1
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