January’s post-holiday lull — when New York’s ticket-buying tourists flee the city — is never kind to theater grosses. Add 20-plus inches of snow and you get last week’s Broadway box office freeze, when even the top earners – Wicked, The Lion King, Jersey Boys, American Idiot, and Spider-Man: Turn off the Dark, which is still in previews — played to only 85 percent capacity. But things are looking up for the beginning of February: Melissa Etheridge stepped into American Idiot as drug pusher St. Jimmy on Tuesday for a one week stint; no word yet on how that affected ticket sales.
- 2/4/2011
- by Aubry D'Arminio
- EW.com - PopWatch
January’s post-holiday lull — when New York’s ticket-buying tourists flee the city — is never kind to theater grosses. Add 20-plus inches of snow and you get last week’s Broadway box office freeze, when even the top earners – Wicked, The Lion King, Jersey Boys, American Idiot, and Spider-Man: Turn off the Dark, which is still in previews — played to only 85 percent capacity. But things are looking up for the beginning of February: Melissa Etheridge stepped into American Idiot as drug pusher St. Jimmy on Tuesday for a one week stint; no word yet on how that affected ticket sales.
- 2/4/2011
- by Aubry D'Arminio
- EW.com - PopWatch
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