- A story of Love and Life in the Actual Arctic. Most unusual screen story ever thrown on the silver sheet (Print Ad- Yonkers Statesman, ((Yonkers, NY)) 11 July 1922)
- Over 2 solid years in the making among the Eskimos of the frozen north (Print Ad- Miles City Weekly Star, ((Miles City, Mont.)) 18 December 1922)
- Here is a picture that is really different from anything you have ever seen, showing the life of the Eskimos and the seals, walrus, fish and other animals on which they exist and the building of snow houses. it is one of the most wonderful pictures ever made (Print Ad- Sheffield Observer, ((Sheffield, Penna.)) 5 July 1923)
- A thrilling picture of Alaska - Filled with real life adventure and thrills - The kind of a picture you can see only once in a lifetime! (print ad - Lexington Herald Leader - Strand Theatre - Lexington, Kentucky - March 2, 1928)
- Whether or not you like it, you will admit that it is absolutely unique in every respect. (Print Ad-Southeast Missourian, ((Cape Girardeau, Mo.)) 12 August 1922)
- A story of life and love in the actual Arctic.
- The truest and most human story of the Great White Snows.
- A picture with more drama, greater thrill, and stronger action than any picture you ever saw.
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