Service with a Smile (1934) Poster

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6/10
Polished but content-free fluff leaves one wanting more Cliff Hess
eschetic26 February 2007
With Broadway comedian Leon Erroll having found a tidy following in a series of minor Warner Brothers' comedies on the West Coast, Vitaphone used him in several fast filler items like this lavishly produced short.

A great experiment in early three strip Technicolor (seldom have the colors lept off the screen in this kind of rich brilliance even in feature films), the only serious weakness in SERVICE WITH A SMILE is the "book" (a little morality tale/joke on the desirability of honesty in dealing with insurance companies). If stage musicals of the twenties and early thirties were *really* this vacuous - as popular imagination and Hollywood "history" would have it - we'd never have remembered any of them.

The unexpected strength in the film however (aside from Errol himself - and he doesn't get to shine with his usual bluster and physical comedy) is the delightfully accessible music of Cliff Hess. It's a minor Hollywood tragedy that Hess didn't follow others who found success on the wrong coast back to stage success in the East. He might be better remembered today (or remembered at all).

Hess had cut his teeth (and apparently learned a good deal about melody and lyrics) as a musical secretary to Irving Berlin from 1913 to 1918 and even served a term as chorus member in Berlin's Broadway cast of STOP, LOOK AND LISTEN in 1915! Hess's work on SERVICE WITH A SMILE is a consistently tuneful delight, well delivered by a cast that frequently has more enthusiasm than precision - but that seemed a hallmark of twenties and thirties choreography judging from earlier filmed stage musicals from the Marx Brothers' (and Irving Berlin's) COCOANUTS to Burt Lahr's (and Rodgers' and Hart's) HEADS UP!. Well worth a look and listen, but don't expect a lost masterpiece; just a bit of very enjoyable fluff.
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8/10
A Reasonably Amusing Early Technicolor Short
theowinthrop17 October 2007
Warning: Spoilers
I've always had a problem with Leon Errol as a comedian. Although he had a big reputation from his years with the Ziefeld Follies, the payoff somehow never lasted with him as it did with fellow Ziegfeld comics W.C.Fields, Ed Wynn, Fanny Brice, and Will Rogers. He did have an active performing career up until his death in 1951, but there was no single film performance of his that stands apart. Fields (who appeared with Errol in NEVER GIVE A SUCKER AN EVEN BREAK and another earlier film) had at least four film performances that were worth while. Rogers was in a slew of early films directed by John Ford. Wynn was able to switch, in his old age, to a series of fine dramatic performances such as THE GREAT MAN and THE DIARY OF ANNE FRANK. Brice had less success in film, but she did appear as herself in THE GREAT ZIEGFELD, did a sketch with Hume Cronym and William Frawley in ZIEGFELD FOLLIES, and had stunning success as "Baby Snooks" on radio.

Errol did have talents - he had a "rubber leg" dance routine that he used in many films (to the point that it becomes somewhat tiresome after awhile). He also had a long series of shorts, similar to the ones done by Edgar Kennedy. But Kennedy somehow managed to vary the story lines in his shorts, sometimes fighting with his troublesome in-laws, sometimes with his neighbors, sometimes trying to reclaim valuable lost property, and sometimes trying to do some relatively simple chore that is complicated by all kinds of side issues. Errol's shorts constantly stuck to his trying to leave his wife and house to go out on a toot alone or with his friends (a theme occasionally - and I reiterate, "occasionally" - by Laurel and Hardy too). It was like he couldn't think of anything else. Later, when he was co-starred with Lupe Velez in the "Mexican Spitfire" comedies, he added his playing Lord Epping, which disguise makes up the confusions of the plots of those films. One can say that Epping is his star turn, but it is a feeble one for all that.

It is with some relief that Errol's appearance in this film is different. As Walter Webb, Errol plays a gas station owner with a sense of humor. He's constantly telling cornball jokes. He leaves his business with his mechanics, and goes home for the day. That night he happens to get a phone call and is told his gas station has burned down. He is desolate, but his wife (Marie Wells) reminds him that they bought a large insurance policy on the business. As a result Errol decides to put in a claim for serious losses that will enable him to build the gas station complex of his dreams.

It's quite a place, with dozens of chorus girls as mechanics, and assisting a dating service as well as an attached 19 hole golf course. They serve lunch to waiting customers (one complains at the cost of repairs and lunch - $1.65!). Jalopies are turned into fancy new cars by the staff. There is even a store that sells various gadgets to make car travel better (like a mallet to knock out back-seat driver). The film has a nice rhythm in it's humor and musical numbers, and it's color (this short was an early showing of the three color Technicolor method that was used in the 1930s). By the end of the film, it's all been quite enjoyable. The conclusion is a final, unexpected joke - one that Errol finds hard to laugh at.

For being one of the few Leon Errol shorts that was amusing, and for it's production values, I give this short an "8" out of "10".
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8/10
One of the first three strip Technicolor shorts
AlsExGal24 November 2023
Leon Errol owns and operates a gas station. One night he is informed that his business has burned to the ground. At first he is distraught, but then his wife reminds him of the insurance that they took out on the place. Leon sees a chance to rebuild the gas station into something grand. When he meets with the insurance adjuster, he describes a much fancier place than ever existed. Will he get away with his lying thieving ways? Watch and find out.

The first live-action three-strip production, excluding films made for test purposes, was a short subject filmed at the World's Fair in Chicago in October 1933, not this short, which was released in 1934. Prior to three strip Technicolor, only the colors red and green and combinations of those two colors could be shown. Thus this musical comedy short has dancing girls with bright purple shirts to show off the new capabilities.
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Eye-popping musical fun
"Service with a Smile" (1934) is a deluxe Vitaphone mini-musical filmed in the early 3-strip Technicolor process, and the brilliant colours in this short film are incredible! (Although some of the male performers look ridiculous in bright green shirts that are nearly phosphorescent.) The tunes are catchy, the lyrics are well above average, and the chorus girls are gorgeous. If you've ever wanted to see a line of chorus girls tap-dancing in riding boots and jodhpurs, this movie's your big chance.

Australian-born musical-comedy star Leon Errol (a headliner in the Ziegfeld Follies) plays Walter Webb, the owner of a small service garage with only one petrol pump. At 4 a.m., he's home in bed when one of his employees rings him up, telling him the service garage was destroyed in a fire. Fortunately, Webb has insurance. Now he hatches a plan: Webb will tell the insurance adjuster that his cheapjack little filling station was actually a super-colossal extravaganza business with hundreds of employees. The insurance company will have to replace the big fancy business which Webb CLAIMS he lost, not the small-time concern that he actually insured. In the insurance agent's office, Webb starts to describe his jumbo-sized filling station.

Now, thanks to some movie-musical magic, we SEE the gas station as Webb is describing it. He's got dozens of beautiful girls (in skimpy boiler suits) working as garage mechanics, gas jockeys, and waitresses. They sell gasoline for nine cents a half-gallon, and they transform a customer's beat-up jalopy into a gorgeous motorcar for $1.65, with a free lunch thrown in. There's even a 19-hole golf course behind the lube rack. Meanwhile, the girls have plenty of time for singing and dancing. If a guy wants a date, Webb's chauffeur will drive out to meet him with a lorry-load of girls dressed like the Stepford Wives, and you can have your pick. Yes, this is a FULL-service garage.

There are some very funny gags. One motorist is parking with his girlfriend, until a motorcycle cop comes along and persuades the girl to join him on his motorcycle. No problem; the motorist opens the boot of his car and takes out another girl! "I always carry a spare," he says.

SPOILER COMING. After Webb describes the super-colossal gas station he SAYS he owned, the insurance adjuster insists on inspecting the wreckage of the fire. Webb happily drives him out there ... and discovers that his service station (in its original grotty state) is intact. The phone call was an April Fool joke ... and now Webb is guilty of filing a false insurance claim. Oo-er!

"Service with a Smile" is a delight from start to finish. I have only one complaint. Leon Errol was famous for doing a hilarious rubber-legged eccentric comedy dance: he did it in the Ziegfeld Follies and in several of his "Mexican Spitfire" films with Lupe Velez. Unfortunately, Leon Errol DOESN'T sing or dance in "Service with a Smile" ... which is a shame, because his comedy dancing would fit right into the gorgeous musical numbers you'll see here. Still, I'll rate "Service with a Smile" 10 points out of 10. They don't make 'em like this any more. Do whatever it takes to see this knockout mini-musical.
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6/10
"Something tells me I'm going to lose my deposit!"
classicsoncall12 December 2016
Warning: Spoilers
I have to laugh. In a prior review of one of these Vitaphone film shorts, I mentioned how often director Roy Mack reached into the same bag of tricks to come up with a story that turned out to be a dream. A few I've seen right in a row include "Twenty Thousand Cheers for the Chain Gang", "Soft Drinks and Sweet Music" and "Good Morning, Eve". So with this one it seemed like he was about to break the routine, but at the very end, the impetus for the story turned out to be an April Fool's Joke! Maybe I'll run into a 'real' story yet!

Oh well, it's not so bad. With his Cross Roads Gas Station (presumably) burned to the ground, owner Walter Webb (Leon Errol) turns over the claim to his insurance company to cover a replacement. The tip off that this wasn't the real deal should have been the thoroughly modern enterprise that sprang up to replace the run down garage and filling station destroyed in the fire. Particularly appealing in this Technicolor romp are the snazzy uniforms of the singing female gas attendants, gloriously decked out in brilliant white shorts and the most gorgeous shade of purple you'll ever lay your eyes on. Seriously, I'm not prone to exaggeration.

The story then transitions over to a golf course with an equally colorful canvas, and for any antique auto buffs in the audience, feast your eyes on the vintage vehicles offered for your viewing pleasure. Fortunately, before this one's over, we learn with the arrival of one big spender at the filling station that he's willing to pony up for - get this - a half gallon of gas for nine cents! And I don't think that was an April Fool's joke!
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7/10
Over the top with technicolor
boblipton28 May 2002
Someone was foolish enough to give Leon Erroll technicolor and a decent budget, so he spent it. You don't see chorines wearing purple any more, and more's the pity, say I. Erroll milks the gags for all they are worth.
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10/10
An early thirties automobile buff's delight.
mannpaxton30 June 2006
A delight to watch all the way around. Leon Errol is most enjoyable, a grand old trouper. It is another Vitaphone gem from the early days of sound pictures. The Technicolor is magnificent and, I think, the earliest three strip process film I have ever seen. The songs are catchy and the chorus cute. For the auto buff in the family it is a feast to behold.Not only are the cars gorgeous, but you can see their original colors. I especially enjoyed seeing the late twenties Rolls Royce,yellow and black, touring car as well as other American cars of that era. Would love to see more like it. I wish you could get a collection of these shorts on DVD. Wonderful bit of nostalgia from those halcyon days long gone.
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9/10
One full grin please.
ptb-829 May 2008
Absolutely dazzling and delicious, this eye-popping 1934 Technicolor musical short made at Warner Bros is a must-see for any person and friends who love this vintage era of music and film. As with GOOD MORNING EVE made at the same time, this features Leon Errol and his corny vaudeville jokes wrapped around one singular idea, and - yippee! - is filmed in full spectrum Technicolor. What a treat. I insist you also read all the other comments on this site for SERVICE WITH A SMILE because they will say all the wonderful things I could repeat. I am not sure what disc from WB this features on but it is a treat beyond expectation. It makes you realize how sensational the Technicolor of the time was and also how hilarious was the WB style of chorus girl comedy. With snappy songs, snazzy deco design and delicious color, SERVICE WITH A SMILE is set in a roadside car service station run by girls and with facilities as risqué as the pre-code days would allow. Whoever said it is a vintage car lovers delight is also correct. I thank whoever has preserved and reissued this short; SERVICE WITH A SMILE is quite perfect. For technical buffs, it is a treat to see the overlapping color lines where some of the negative has shrunk, thus inadvertently allowing us 75 years later to get a glimpse of the technique used.
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8/10
First Complete Short Live Action Technicolor Three-Strip Movie
springfieldrental1 April 2023
Hollywood studios were at first hesitant to fully dive into Technicolor's new, revolutionary three-color, three-strip film process. Through years of experimentation and unveiling inferior processes, Technicolor finally achieved its goal of capturing the full-spectrum of colors in its film. But studios stubbornly clung to using cheaper black-and-white film stock. During the summer of 1934, though, Hollywood began to take steps to use and showcase Technicolor's amazing aesthetics on the screen.

Three short movies introduced the public to the jaw-dropping technology that was so long promised. Walt Disney had led the three-color parade with his "Silly Symphony Flowers and Trees" cartoon two years earlier, while a first live action brief segment appeared in the last reel of February 1934's "The Cat and the Fiddle." Warner Brothers was the first out of the gate to produce the first Technicolor three-strip complete live-action color movie, albeit only 17-minutes, in "Service With A Smile" on July 28, 1934. Starring comedian Leon Errol, the actor takes the viewer on a tour of his modern automobile service station, complete with a golf course, along with chorus girls performing maintenance on his car while pumping gas.
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8/10
One of the earliest Three-Color Technicolor films you can see.
planktonrules8 December 2016
While a variety of color processes were developed before this film came out in 1934, they were either experimental and never really used in commercial films or they were primitive two-color processes. The two-color process made for a color-ish film. Since the color strips were orange-red and green-blue, the color tended to be mostly tones of greens and oranges...and many colors in the spectrum simply looked orange or green (or some shades similar to this). However, "Service With a Smile" is a true color film...using the newly developed Three-Color Technicolor...a color process licensed to only a few studios such as Disney (and no other full color cartoons could me made until this contract expired) as well as Warner Brothers/Vitaphone. While the colors are very intense and a tad garish, it does look color and has purples, yellows and other colors not possible with previous processes employed on commercial films. I think much of the garishness is actually NOT the fault of the film but the color choices--and the guy who developed this color process made the studios agree to employ his ex-wife as a color consultant...and she may well be the reason the colors are so intense.

As for the film, Leon Errol stars as Walter Webb, a guy who owns a service station. It soon burns down and when Errol is asked by his insurance adjuster to describe his old business, he describes it in insanely lavish terms--and you see a HUGE ultra-modern station filled with gorgeous ladies in beautiful uniforms attending to customers. It's ludicrously fancy and deluxe! The overall effect is silly but also mesmerizing due to the color!

This is a very important movie historically. While the studio's first Three-Color film, "La Cucharacha" came out first, this short has the distinction of being the second film using this process from Warner. It's also is more entertaining and looks a bit nicer than "La Cucharacha". Well worth seeing...especially for some of the nutty production numbers...especially the eye-popping one near the end with the ladies in bathing suits dancing about the Walter Webb sign!
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Technicolor Makes the Film
Michael_Elliott1 November 2013
Service with a Smile (1934)

*** (out of 4)

Leon Errol plays a gas station owner who gets a call in the middle of the night saying his piece of junk station has blown up. Knowing he's going to get the insurance money, he decides to make his status out to be something much better than it actually was. Errol tells a story about a neon lights station being ran by chorus girls. SERVICE WITH A SMILE comes from Vitaphone, features a familiar comic and best of all is in glorious 3-strip Technicolor. There's no question about it but the Technicolor is the reason to check out this two-reeler. Those familiar with these early color films know that the quality of the color is usually very high as long as the materials are good and thankfully they're terrific here. Just check out the sequence in the bedroom with Errol gets the news. The color on his pajamas just jumps right off the screen as do the beautiful looking blankets on the bed. The colors of the room just leap right out at you and this is especially true once we get to the fantasy sequence with all the red neon and the girls. The music numbers are also fairly good and a lot of credit goes to the set designer for making everything look so good. Errol gets a few funny lines here but mostly he's just introducing the music numbers and the girls but hey, there's nothing wrong with that!
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10/10
Watching with a goofy grin.
mark.waltz14 September 2023
Warning: Spoilers
Going between Columbia and RKO for most of his movie shorts in the mid 1930's, Leon Errol made a brief but exciting stop over at Warner Brothers for this two strip color musical that doesn't take long to set itself up for a few outstanding musical numbers that are delightfully campy.

Imagine finding out that your sweet old granny once was a chorus girl in the classic movie musicals, wearing very little and able to fan kick among the best of the Rockets. I'm sure that many of the young lovelies here were very busy as Hollywood made a ton of features and shorts that required dancers. The comedy is dated and the plot slight (Errol uses insurance money rewarded to open an elaborate gas station that utilizes these young ladies to serve customers), but that hardly matters. An absolute delight.
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