U.S. company brands are "altered" (e.g., "Listrine" for Listerine and "Asorbine Jr" for Absorbine Jr), whereas with foreign products, unaltered company names are used (e.g., Barcardi (Cuba) rum and Carmencita (Spain) powder). Kleenex is also altered to 'Keen-x'.
When the glasses with the different levels of liquid are put together as shown, they form an instrument called a glass harmonica, or glass armonica.