Service de Luxe (1938) Poster

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6/10
"Did you know insanity runs in my family?"
darkwebonlinedotcom30 July 2009
Since Thriller seems to be played every five minutes on the radio following the death of Michael Jackson, I've found myself lecturing the kids about the wonderful, 55-year career of the legendary Vincent Price.

Well here's where that wonderful career began - the male lead in his debut feature! His role here couldn't be any further removed from the genre he's famous for. This romantic screwball comedy sees Price play the heart-throb hero(?!) opposite comedy actress Constance Bennett (who, incidentally, my mother was named after).

Helen Murphy (Bennett) runs the titular service which caters for the every need of its customers, from meals to shopping, finances to social arrangements. Constance is sick of running around after men (her main customers) and seeks an independent, self-sufficient partner.

She meets one in the form of Robert Wade (Price) who, after a case of mistaken identity (have you ever seen a 30s comedy in which this didn't happen?), treats her like a real woman. Unfortunately, Murphy's business-like lifestyle clashes with Wade's vision of the ideal woman - a homely child-bearer who lets the man pay for everything.

So Murphy lies and hides the truth of her real occupation - with hilarious consequences. Naturally Wade hates Murphy's service (remember, he doesn't know she's behind it!) which he finds unnecessary intrusive. This of course causes Murphy to perpetuate the deceit.

There's plenty of madcap behaviour as Wade's now antiquated views of women force Murphy to use underhanded tactics to win his heart. Bennett is great as always and Price is also very good, although no Cary Grant. There's also a supporting cast of zany characters including Mischa Auer (mad Russian chef who constantly consults his spirit guide), Charles Ruggles (eccentric old businessman) and Helen Broderick (dumb romantic dreamer).

The comedy is often predictable as Wade sets about selling his new innovative tractor idea and gets himself accidentally engaged to the wrong person. However, it's all very likable and sweet and makes for a perfect afternoon matinée.

Considering Price makes his feature film debut here, it is amazing to see how comfortable he is and how consistent his look and persona are with later roles. The ever-present 'tache is obviously on show, as is that slight southern twang and dignified manner. To be fair, the 27-year old Price looks exactly here as he does in 'The House on Haunted Hill' – 20 years later! And there's an interesting scene in which Price jokingly talks about madness in his family, as he slowly and menacingly advances towards his finance – an eerie forecast of things to come
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6/10
The future master of horror introduced to the screen as the master of comedy....
mark.waltz10 August 2013
Warning: Spoilers
While many of his future films would be unintentionally funny, Vincent Price, already a veteran of the Broadway stage, would make his screen debut as the romantic lead in that popular genre of 30's comedy known as screwball. Here, he works with a master actress of the art of screwball comedy: Constance Bennett, playing a wealthy businesswoman who tangles with Price's tractor inventor, and finds herself in a battle of the sexes. Price, believing a woman would be happier as a wife than as a businesswoman, struggles to be in control in relationships after a lifetime of being controlled by women, now having a fiancée (Joy Page) who seems intent on doing just that.

Bennett and Price exchange tons of witty dialog with acerbic side comments from her aide-de-camp (the always officious Helen Broderick) and deal with interferences from outside parties until they are free to admit how they feel. Charlie Ruggles and Mischa Auer add to the already eccentric mix of characters by tossing out dialog like a stripper tosses gloves and a chef tosses salad. There certainly have been much funnier screwball comedies, particularly those which perfected that art form ("My Man Godfrey", "The Awful Truth"), but combining intelligent dialog with wit and an element of truth, this ends up an almost forgotten "sleeper" of the genre.
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6/10
Fun to see Vincent Price before he was Vincent Price; Mischa Auer a hoot
holdencopywriting29 September 2013
Fun comedy. A bit labored in parts, but enjoyable. Mischa Auer as a Russian chef who talks to his spirit guide and threatens at a crisis moment to return to his job at the Sara Goode Waffle Shop is a hoot. Constance Bennett is rather bland and forgettable, but it's fun to see Vincent Price six years before the classic "Laura". He looks much you would expect a young Vincent Price to look, but he sounds quite different. It's before he started doing the "Mid-Atlantic" accent that many actors affected in the 1930s and 1940s. Unfortunately, the great Helen Broderick isn't given enough to do in this film and the bland Constance Bennett is given too much.
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6/10
Vincent Price Debuts As A Comedian
boblipton11 September 2023
Constance Bennett and her aunt Helen Broderick run the Madison Agency, a collection of women who help out people with lots of dollars and no sense. Miss Bennett is sent upstate by Lionel Belmore to stop his nephew Vincent Price (in his screen debut) from coming to New York. She stops the wrong man. After Price knocks her hat into the Hudson, they swiftly fall in love. However, he doesn't like bossy women, so she has to hide behind Miss Broderick as she gets him an appointment to sell his three-way tractor -- whatever that is -- to Charles Ruggles, whose ditzy daughter, Joy Hodges, develops a passion for the immensely tall Price. Meanwhile, Mischa Auer and his spirit guide teach Ruggles how to be a chef.

You can see how this will easily become the makings of a romantic comedy, and with a good script by various hands who include Vera Caspary. Ruggles and Auer are delightful, Miss Broderick plays the sort of role that Eve Arden would assume, and Price and Miss Bennett are very amusing, playing their roles mostly straight. Rowland Lee is better remembered these days for his horror movies, but demonstrates the good studio director's ability to do well with any assignment handed him.
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6/10
Price's first leading role
blanche-221 June 2021
From 1938, "Service de Luxe" gave Vincent Price his first leading role. He was young and quite handsome. The film also stars Constance Bennett, Helen Broderick, Mischa Auer, Charlie Ruggles, and Joy Hodges.

Bennett is Helen Murphy who runs the Dorothy Madison service, which does everything for its clients: plan their weddings, get emergency passports, find them apartments, you name it. Helen is tired of the whole thing.

She then meets Robert Wade (Price). Wade has been henpecked all his life by his aunts. If there's one thing he doesn't like, it's a meddling woman. He is in New York to sell plans for a new tractor. He and Helen fall in love, but because of his feelings about take-charge women, she can't tell him what she does for a living.

In her capacity as the head of her company, she calls a client, Mr. Robinson (Ruggles) and asks him to meet with Robert about his tractor. He hasn't had any success in selling it. Robinson loves the invention and gives Robert a place to work and has the Madison service find him an apartment nearby.

Robinson's difficult daughter Joy falls for Robert. Meanwhile, Helen is stuck - she hasn't told Robert her profession, and he really resents the Madison agency doing things for him.

This is a cute movie and a great chance to see Price as a young romantic lead. He's delightful as a hard-working, serious man seeking success. Bennett is her usual gorgeous self, tired of the rat race and believing she's found true love.

All the performances are good, particuarly from Mischa Auer and Helen Broderick. Auer is hilarious as a Russian chef who is teaching Robinson to cook, and Broderick provides the sarcastic comments.

The only one I wasn't crazy about is Joy Hodges. Part of it is because the character she plays is so annoying. She wasn't a particularly subtle actress. She was, however, a fascinating woman, who helped Ronald Reagan get his start in show business. She was an accomplished singer and Broadway stage actress.

Enjoyable film. Price had an amazing career. It's great to see him at its start.
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6/10
Debut de Luxe
richardchatten8 August 2017
I've been aware of this film's existence since I was a teenager and after 45 years have finally caught up with it. 'Service de Luxe' is a competent assembly-line romantic comedy with Constance Bennett her usual glamorous blonde self bolstered by a vintage supporting cast (Helen Broderick is particularly good). That it is remembered today is due to its handsome young leading man fresh from Broadway snapped up by Universal.

The title will be familiar to his many admirers as the film debut of the 27 year-old Vincent Price, starting at the top playing a romantic lead in an 'A' feature opposite an established star. Already sporting the pencil-line moustache that was to come and go for the next twenty years, the young Vincent gracefully towers over the rest of the cast (even Mischa Auer!), moves comfortably in front of the camera and of course speaks in that wonderful purring baritone.

Playing a young inventor designing a new type of tractor, Vincent basically serves as eye candy for Connie Bennett and straight man to Charlie Ruggles and Mischa Auer. With odd exceptions, as when he attempts to discourage the amorous advances of Joy Hodges by telling her that madness runs in his family, we get little sense of just how deliriously funny he could later be in more eccentric roles, or how satanic a villain he would be; he would never play such a conventional lead again. Just two films later he was cast by this film's director, Rowland V. Lee, as the Duke of Clarence in 'Tower of London', in which he was murdered by Basil Rathbone and Boris Karloff and it was already clear that he was not destined to continue to play uncomplicated romantic leads. After signing up with Fox in 1940 he would kept busy for the next seven years in eye-catching supporting roles in big budget prestige productions. And the rest is history.
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6/10
Vincent Price's screen debut
AlsExGal1 February 2023
Romantic comedy from Universal Pictures and director Rowland V. Lee. Constance Bennett stars as Helen Murphy, who runs the title company which specializes in overseeing the mundane details of her wealthy clients' daily lives. Her exhausting work pace forces her to take a short vacation where she meets engineer Robert Wade (Vincent Price in his debut). He's on his way to the city to see about building his new tractor design, and he and Helen fall for each other without knowing the identities of each other. Wade finds a financial backer in Scott Robinson (Charlies Ruggles), but a complication in Robinson's daughter Audrey (Joy Hodges) who sets her sights on marrying Wade. Also featuring Helen Broderick, Mischa Auer, Frances Robinson, Halliwell Hobbes, Raymond Parker, Frank Coghlan Jr., Lawrence Grant, and Chester Clute.

This is an agreeable, fairly routine rom-com of the era, made noteworthy thanks to Price's debut. He was 27 at the time, and he looks traditionally handsome. He sounds as if he deepened his voice a bit to try and sound more macho, and his height is imposing. He has a scene late in the film where he angrily shouts about having insanity in his family bloodline, and I thought, "There's the Vincent I know!" Mischa Auer is amusing as a pompous Russian chef.
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6/10
Screen newcomer Vincent Price charms Constance Bennett
kevinolzak21 November 2022
1938's "Service De Luxe" found Constance Bennett working at Universal in a formula quickie designed to capitalize on her recent hit "Topper," surprisingly upstaged by a screen newcomer direct from Broadway's "Victoria Regina," a 27 year old Vincent Price! Even he seemed to realize that his aristocratic bearing and distinguished tones weren't suited to romantic leads, so it was no surprise that villains like Shelby Carpenter in "Laura" would become his early stock in trade; better still, that a small company in American International Pictures would put him under contract at the age of 50 to do a series of films based on Edgar Allan Poe in which he could stretch his wings with tragic figures haunted by personal demons, sometimes heroic, sometimes evil, yet always engaging and even romantic. That is part of what makes this debut such a curiosity, to enjoy the chemistry he shares with his fetching leading lady, though he appears miscast in the role of a country boy who yearns to make something of himself in the big city. Robert Wade (Price) journeys to New York City to obtain backing for a new tractor he hopes to market, and meets Constance during the voyage, her character Helen Murphy the owner/manager of the Dorothy Madison Company, famous for seeing to the needs of their wealthy (mostly male) clientele. She is very good at her job, aided by loyal assistant Pearl (Helen Broderick, wisecracking mother of actor Broderick Crawford), but longs to meet a gentleman who can actually fend for himself, while Wade believes her to be the helpless type who needs a man to take care of her. He confesses that a lifetime of being surrounded by adoring but pushy aunts has made him wary of bossy females, so she naturally can't bear to spill the beans about her career, playing along in lovesick fashion until using her influence to gain him a contract for his new tractor. An accidental engagement is enough for her to come clean, but in being rejected by the man she loves is then called upon to set up his own wedding! Light and frothy but with this unique pairing an interesting match, sluggish to start until Price enters near the 20 minute mark, with one fascinating moment of foreshadowing where he tries to gently dissuade his unlikely fiancee by pretending that madness runs in his family, perhaps a blueprint for Roderick Usher.
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3/10
Vincent Price on a cruise ship
marthawilcox183119 July 2014
Seeing Vincent Price fall in love on a cruise ship on his way to New York makes you think that this film will be set on a luxury cruise ship. As it happens, the woman he falls in love with is the managing director of a dating agency who arranges marriages. There should have been more scenes on the ship because they fell in love too quickly. It needed more character development to make their alliance more credible. As it turns out, it's not a bad film, neither is it a good film because of what's missing. It's an okay film which could have been better, but that's not down to the actors, it was down to the script. For Vincent Price fans it's watching to see what he did after 'Tower of London'.
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8/10
It's the same old romantic formula...but handled quite .
planktonrules21 April 2017
Most romantic movies have a very basic formula...boy meets girl...couple start to fall in love...there is a misunderstanding that threatens to break them up...this is resolved and they live happily ever after. In essence, this is what you get in "Service de Luxe"...a typical formula though HOW you do through each of these steps is what makes this film a bit unique.

Helen Murphy (Constance Bennett) and her friend, Pearl (Helen Broderick) own a business called 'Dorothy Madison Service'. It's a company that solves problems and hires folks, as needed, for helpless rich folks who can't seem to do these things for themselves. The clients love her. However, when Robert (Vincent Price) is contracted with Dorothy Madison, he HATES this. He's a very self-reliant guy and wants to take care of details himself! What he doesn't realize is that his new girlfriend is Helen...of Dorothy Madison fame! She doesn't tell him, either, as she likes him...perhaps loves him and his independent ways. After all, she spends her life taking care of people and the idea of a man she does NOT need to take care of is very exciting.

In the meantime, Audrey Robinson, the daughter of a rich man who uses Dorothy Madison Service, has fallen for Robert...though he has no interest in her at all. One day, he's working and is completely distracted with his project...as Audrey blathers and essentially proposes to him. Without his realizing it, suddenly he's engaged to Audrey even though he loves Helen.

So, how will Robert get rid of Audrey? And, how will Helen get him to marry her even after he finds out who she is?

Overall, this is a very nice romance...enjoyable, clever and with likable character. The only thing working against it is that over time Vincent Price became typecast and seeing him in his first Hollywood film playing an inventor that has made an improved tractor seems odd given Price's screen persona. He just doesn't seem like the farm and tractor sort!
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5/10
Second-level screwball romance.
ilprofessore-117 December 2021
This very silly attempt at a screwball comedy from Universal Pictures has a first-rate cast of actors doing their best with a second-rate script directed with a heavy hand by Roland Lee. Worth watching if only to see the very lovely Constance Bennett, one the best comediennes of the 30s, who is suitably frantic, often charming as the career girl in the Roz Russell mode, too busy for love until Mr. Right comes along. Vincent Price is hardly believable as the country hick Gary Cooper did to perfection. The plot gets sillier and sillier, but there are moments of mild entertainment for those not too demanding. Watching it, you are reminded of better films made about the same time, but even second-rate screwball is better than no screwball at all.
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Deluxe comedy
jarrodmcdonald-117 May 2022
Warning: Spoilers
Constance Bennett had reinvented herself with several Hal Roach comedies. She went from precode vamp to screwball comedienne. TOPPER, its first sequel and MERRILY WE LIVE re-established her in Hollywood. Other actresses were not able to transition from one-note talkies to more sophisticated fare, but Constance Bennett did. She left those squalid tearjerkers behind but she didn't drop the glamour. So what we have in something like Universal's SERVICE DE LUXE is a serviceable farce where Miss Bennett retains a sense of grace and elegance.

It all starts in a most amusing way. We learn, without a lot of stilted exposition, that Bennett is a Martha Stewart for the upper classes. She has gone into business doling out advice and providing fixes for wealthy clients whose lives are in disarray.

Mostly she gives advice over the phone and has a fleet of operators carry out her instructions when she is not in the office. Sometimes she goes directly to the client if they are in an awful jam. The film starts with her arriving to help poor schmuck Chester Clute on his wedding day. He will not be able to stand up straight, walk down the aisle or even utter those two simple words without Miss Bennett's encouragement and help in saying "I do."

Clute's best man, a manufacturer of farm equipment played by Charlie Ruggles, is impressed with Bennett and hires her to look after some of his domestic affairs. He is widowed and needs help with his unruly daughter (Joy Hodges). Of course the daughter resents Bennett the buttinsky and tries to appeal to daddy's logical side. But Ruggles isn't listening...he is most pleased with a Russian cook (Mischa Auer) that Bennett sent over to teach him how to make omelets.

The main plot gets underway when another client (Lionel Bemore) prevails upon Bennett and her trusted right hand (Helen Broderick) to help with a domestic issue of his own. Belmore's namesake nephew is coming for a visit, and he suspects the young man is after his money. He implores Bennett to intercept the nephew on a boat en route to the city and send him back where he belongs.

In a hilarious mix-up Bennett assumes a bum on the boat is the nephew and sends him 'home.' A short time later she strikes up a conversation with the actual nephew (Vincent Price in his motion picture debut) and of course they fall for each other.

Part of the humor involves them assuming the wrong things about each other. For instance, Price thinks Bennett is a submissive female who needs a bossy man to tell her what to do. He is completely unaware that she is a career girl who tells others how to live their lives! She allows him to believe what he wants to believe about her, because he is assertive in a way that her clients fail to be which she finds kind of refreshing. She doesn't tell him upfront what she does for a living, and the 'game' continues for quite awhile.

Mr. Price is very good at playing romantic comedy, and it's a shame he would become typecast in the horror genre. Though his character is obviously a sexist, we still find him charming...probably because of the chemistry he has with Miss Bennett. Price also works well the fine supporting players and this picture is a lot of fun to watch. Even if the ultimate message will be that Bennett can only be happy surrendering her career and becoming a housewife.

In stark contrast to the role that Bennett is playing, we have the character played by Hodges. She is a vapid society girl and is probably the submissive type of female Price's character would enjoy. And in fact the writers do go in that direction for a bit. The middle section of the film has Price pitching an idea for a new tractor to Ruggles, then his going to work for Ruggles and getting acquainted with the daughter. However, she is clingy and has no real sense of self the way Bennett's character does.

In a cute twist, Auer's character is revealed to be displaced Russian royalty. He has developed feelings for Hodges and conspires to get Hodges for himself, even after Hodges and Price have become engaged. Auer wears his medals to a dance and sweeps the girl of his dreams off her feet. Meanwhile Price has to get over the fact that Bennett misrepresented herself.

The film ends the way it starts...with Bennett showing up at a wedding. She has been hired to oversee the nuptials between Price and Hodges, not realizing Hodges just dumped Price for Auer. Of course, Price will have her as his wife, if she agrees. It is no surprise that she does. We can be sure their marriage will be a series of power struggles and compromises. Somewhere in all that domestic madness they might even find happiness.
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