- A NEW KIND OF ADVENTURE PICTURE ...WITH A NEW KIND OF THRILL! It's an adventure in living...loving-in the heart of America! (Print Ad-Albany Times-Union, ((Albany, NY)) 29 June 1943)
- THE BEST-LOVED OF BEST SELLERS...AND BEST OF ALL...IN TECHNICOLOR (print ad - Lubbock Avalanche Journal - Tech Theatre - Lubbock, Texas - March 5, 1944 - all caps_
- One of life's greatest stories comes to the screen -a glorious adventure in today's West - teeming with emotion - tumultuous with thrills - lifted out of the heart of America ...to give your heart a lift! (print ad - Lubbock Avalanche Journal - Tech Theatre - Lubbock, Texas - March 5, 1944)
- THE STORY 40 MILLION PEOPLE READ, LOVED LAUGHED AND CRIED OVER! (Print Ad-Brooklyn Eagle, ((Brooklyn, NY)) 28 July 1943)
- A heart-stirring story of a boy's fierce dreams, a man's mighty courage, and a woman's brave fight for both (Print Ad-Pawtucket Times, ((Pawtucket, RI)) 5 June 1943)
- HAILED BY 22,000,000 READERS! in REDBOOK...READER'S DIGEST and as a runaway BEST SELLER! (Print Ad-Daily News, ((Los Angeles, Calif.)) 26 April 1943)
- A story from the heart of America...to thrill America's heart!
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![Roddy McDowall, Preston Foster, and Rita Johnson in My Friend Flicka (1943)](https://m.media-amazon.com/images/M/MV5BMzZmOTMwMDMtYmMzNi00OWZjLWI5OWUtZTM3ODlhZjdkMWZiXkEyXkFqcGdeQXVyMTY5Nzc4MDY@._V1_QL75_UX90_CR0,3,90,133_.jpg)