For publicity purposes, the film's implied salacious, censorable nature could be used, instead of the usual social purity and educational aspects. In Syracuse, N.Y., during the week of the state fair, the rubes were enticed with ads proclaiming "The Report That the Great Photoplay "THE SPREADING EVIL" Has been Stopped Is Absolutely Untrue" and "Contrary to rumors circulated about town, the photoplay "THE SPREADING EVIL" will positively be shown at the GRAND OPERA HOUSE CONTINUOUS, 1:30 TO 11:PM" (Syracuse Journal, 11 September 1919)