The show's theme song is titled, "Chump Change," and was composed by Quincy Jones. This song was first used as the main theme to The New Bill Cosby Show (1972), another show on CBS that was also taped from CBS Television City, where Jones's orchestra provided music.
The show was taped at CBS Television City in Studio 33, which was also the stage for The Price is Right (1972) and Match Game (1973) two other shows from Mark Goodson-Bill Todman Productions. Some episodes used Studio 41, which at the time was the stage of CBS's Tattletales (1974), another Goodson-Todman show.
The show debut on CBS' Daytime lineup on April 1, 1974 at 11:00 a.m. (10:00 Central) with replacing The $10,000 Pyramid (1973), which moved to ABC one month after its CBS cancellation. Initially, the show did well against The Wizard of Odds (1973), Alex Trebek's United States TV debut, on NBC but, three months later, NBC gave Trebek a new show called "High Rollers" at that slot and "Now You See It" began to struggle while the producers altered the format several times.
Starting May 1st 1974, after a month on air, the show stared only using the main theme song "Chump Change" in the opening of the show. For the rest of the show, an alternate similar sounding theme and cues written by Edd Kalehoff was used throughout the rest of the show. This change lasted for a brief period in May 1974, but returned to "Chump Change" throughout the show very shortly thereafter in the middle of May and the alternate theme became the cue played at halftime when going to commercial after the 1st half of the Elimination Round.
The show is hosted by Jack Narz and announced by Johnny Olson. The same host/announcer duo from Concentration (1973) another show from Mark Goodson-Bill Todman Productions which had launched 7 months prior the beginning of this show.