The two things that separate 'The Target Shoots First' from the rest of the Cinema Verite pack are it's content and it's form: the content is basically an expanded, clever home video and it's form is well, home video. Christopher Wilcha takes his college graduation gift, a hi-8 video camcorder, and uses it to document his life in the corporate world at a job at Columbia House, the world's biggest mail-order Music distributor. His inner conflict of converting from being a college music scenester, to making choices at a clueless, corporate business, is well documented in the everyman's format of video. Not only was the format of the film do-it-yourself, but so was the struggle of the director during the course of the film, stopping at nothing to fight to make the most insignificant of changes at the all mighty juggernaut of a business that is Columbia House. What shows through the film, is a compassionate attempt to show the persistence of the working man, Christopher Wilcha and his band of colleagues against the evil empire that is constantly thwarting them. To put it musically, Wilcha 'Rages Against the Machine' in the most calm, cool and clever way ever to be chronicled in a film.