The day has finally arrived. Today is February 1, which means that YouTube is now sharing revenue on Shorts with eligible creators. About six months after they were first announced, Shorts ads are bringing a powerful new form of monetization to YouTube’s TikTok competitor.
To find out how the launch of these new ads will affect short-form videos, we spoke to a content exec whose company receives billions of YouTube Shorts views every week. Victor Potrel (pictured above) is the VP of Content Distribution at TheSoul Publishing, a digital studio headquartered in Limassol, Cyprus.
TheSoul has used “all the tricks in the book” to expand its operation
If you follow our Tubefilter charts, then you may have seen some of TheSoul’s properties among the most-watched YouTube channels in the world. Hubs like 123 Go and 5-Minute Crafts have pulled in tens of billions of lifetime views.
TheSoul has created...
To find out how the launch of these new ads will affect short-form videos, we spoke to a content exec whose company receives billions of YouTube Shorts views every week. Victor Potrel (pictured above) is the VP of Content Distribution at TheSoul Publishing, a digital studio headquartered in Limassol, Cyprus.
TheSoul has used “all the tricks in the book” to expand its operation
If you follow our Tubefilter charts, then you may have seen some of TheSoul’s properties among the most-watched YouTube channels in the world. Hubs like 123 Go and 5-Minute Crafts have pulled in tens of billions of lifetime views.
TheSoul has created...
- 2/1/2023
- by Sam Gutelle
- Tubefilter.com
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