This episode begins with a pre-title Prologue, set in Buffalo, New York, in which the driver of an automobile strangles the passenger and leaves the body in a nearby parking lot.
One day later, in New York City, NYPD Lieutenant Harry Fogel (George DiCenzo) and Detective Henderson (Leonard Lightfoot), operating at the request of Buffalo Police, question staffers and guest at TeleSales Studio because the victim had a paper in pocket identifying this operation.
Publisher Ted Hartley (Bruce Gray) does not appear in this episode, in which TeleSales Marketing produces a Hartley Publishing Company "Murder of the Month Club" Informercial, starring difficult and self-indulged Hollywood actor Wade Foster (Ian Ogilvy) and three of Hartley Publishers' Mystery authors, novice Joellen Waller (Cec Verrell), alcoholic "has-been" Matt Matthews (Anthony Zerbe) and bestselling Jessica B. Fletcher (Angela Lansbury).
Larry Shields (Patrick Fabian) produces the infomercial and guides the authors and star around the set, while Tom Powell (Jeff Conaway) directs, while fooling around with Assistant Sara (Kerri Green), to the disdain of Tom's wife, Gina Powell (Gwynyth Walsh), who controls TeleSales and its stocks and Tom, telling him that it's over between them.
Arnold Wynn, AKA Jason Bayer Saxon (Gale Hansen) arrives at a restaurant as a fan to approach Matt and Jessica, saying that he hasn't read much from Joellen, but Matt welcomes Arnold to the table, when Jessica notices Arnold's Medic-Alert bracelet.
Arnold has been a writing associate of Stewart Murphy (David Elliott) back in Buffalo, they alumni of Matt Matthews' courses at East Buffalo Community College, and regard him highly, while those around the studio find difficulty in working with Matt, especially Wade Foster, who gets along with practically no one, but insists upon his $50,000 in cash from acting financial manager Gina Powell, who comes around to paying it after the second day of shooting the Infomercial.
Fran (Dena Burton) arrives on the set as part of the screened studio audience, and assumes a place beside Arnold in the stands, she asking an unscripted question of an author. Later, after an altercation with Wade, Arnold races out of the dressing room, landing on his side in the corridor.
But that evening, as the lights dim, and guests conclude exiting the building, Security Guard Ernie (W. Earl Brown) shines a flashlight upon Sara and Larry, who, descend a staircase into the darkened corridor, and stumble across another body, causing Sara to scream.
Jessica joins Lieutenant Harry Fogel and Detective Henderson in the resulting investigation. Detective Henderson, by the way, explains that his regular partner, NYPD Lieutenant Artie Gelber (Herb Edelman), is currently in the Catskill Mountains.
Jessica considers possibilities to link the two murders, one by strangulation, the other by Quinine Water poisoning, as she reflects upon items found upon the second body, and things which are missing from the body and the "Murder of the Month Club."
The cast is rounded out by Dave (Elijah Winwood, in his first television acting role).
This episode represents the third of three "MSW" appearances for David Elliott, the fourth of four for Jeff Conaway, the fifth of five for Ian Ogilvy, the fifth of five for Leonard Lightfoot in his role as NYPD Detective Henderson, and the sixth of six "MSW" guest roles for George DiCenzo.
(Extra points for Ian Ogilvy's grand-standing performance amid a slate of otherwise weak attempts at would-be role model figures against an innovative script which ought to have shown promise, but merely proves the difficulties in life for those many talented authors out there who never stand a chance, while others benefit from their labors lost.)
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