The telecast was live from New York and was sponsored by ''C.A. Swanson and Sons of Omaha, Nebraska, packers of America's best-known brand of canned and frozen poultry.''
The contestants were: Mr. Bobby PINS, Mr. A. HULA and Mr. Edgar Allan Poe. In the celebrity ''I'd Like to Be'' segment, actor Melvyn DOUGLAS wished he was panelist Abe BURROWS.