The telecast was live from New York and sponsored by ''Bendix Home Appliances, a division of Avco, the famous name of the world's finest automatic washers and dryers.''
The contestants were: Miss Marilyn MONROE (same name as the actress), Mr. Daniel BOONE, Mr. A. BRIDEGROOM and Mr. Lowell THOMAS (same name as the narrator). In the celebrity ''I'd Like to Be'' segment, songwriter/actor Hoagy CARMICHAEL wished he was late silent screen actor, Rudolph VALENTINO.