The telecast was live from New York and was sponsored by ''C.A. Swanson and Sons of Omaha, Nebraska, packers of America's best-known brand of canned and frozen poultry.''
The contestants were: Mr. Huey P. LONG (same name as the assassinated Louisiana governor) and Mrs. Ruby LIPS. In the celebrity ''I'd Like to Be'' segment, actor Peter LAWFORD wished he was comic-strip character Peter Rabbit.