After airing a pilot and one-off holiday special in 2022, Magnolia Network is releasing a full season of Joanna Gaines’ Silos Baking Competition starting in May.
The first season premieres with back-to-back episodes, May 28, on Magnolia Network, Discovery+ and, most notably, the rebranded Max streaming service, which will have just launched a few days earlier on May 23. Magnolia content has already been part of existing streamer HBO Max, but studio brass David Zaslav and Casey Bloys recently made Chip and Joanna Gaines’ inclusion on the new platform a focal point — using April’s Max announcement day to hype the ratings for Fixer Upper: The Castle and formally set Magnolia series Fixer Upper: The Hotel for the fall.
From the Gaines’ in-house production company, Blind Nil, Silos Baking Competition is filmed in front of a live audience at the Gaines’ Silos shopping complex in Waco, Texas. Each episode will find five baking...
The first season premieres with back-to-back episodes, May 28, on Magnolia Network, Discovery+ and, most notably, the rebranded Max streaming service, which will have just launched a few days earlier on May 23. Magnolia content has already been part of existing streamer HBO Max, but studio brass David Zaslav and Casey Bloys recently made Chip and Joanna Gaines’ inclusion on the new platform a focal point — using April’s Max announcement day to hype the ratings for Fixer Upper: The Castle and formally set Magnolia series Fixer Upper: The Hotel for the fall.
From the Gaines’ in-house production company, Blind Nil, Silos Baking Competition is filmed in front of a live audience at the Gaines’ Silos shopping complex in Waco, Texas. Each episode will find five baking...
- 4/28/2023
- by Mikey O'Connell
- The Hollywood Reporter - Movie News
Fixer Upper stars Chip and Joanna Gaines have joined forces with Discovery for the linear launch of the Magnolia Network, which is replacing the DIY Network on January 5, 2022 at 9 Pm Est. The launch kicks off with Fixer Upper: Welcome Home, the first show in a slate of original series planned to air on the network. Other series scheduled include Magnolia Table with Joanna Gaines, Restoration Road with Clint Harp, Home Work, The Lost Kitchen, Family Dinner, The Johnnyswim Show, Super Dad, and the entire five-season Fixer Upper library. Existing DIY Network fan-favorites will also join the Magnolia roster, including new seasons of Maine Cabin Masters, Barnwood Builders, Restoring Galveston, and Bargain Mansions. Magnolia initially launched earlier this year on the Discovery Plus streaming platform and dedicated Magnolia app. The service featured more than 150 hours of unscripted programming related to home, design, and gardening. However, the plan was always to expand into a linear cable network.
- 9/28/2021
- TV Insider
Magnolia Network, Discovery’s joint venture with Chip and Joanna Gaines, will light up as a linear pay-tv network on January 5, 2022.
The channel’s debut — a rare event in an era of streaming fixation and a shrinking pay-tv bundle, will come in the form of a rebrand of Discovery’s existing DIY Network. The first show to air on Magnolia will be Fixer Upper: Welcome Home, which returns the Gaineses to the hosting role that helped make them stars of TV and branded merchandise.
The launch is among Discovery’s many significant moves in 2021. At the start of the year, the company launched direct-to-consumer streaming service Discovery+, which includes select Magnolia programming. The company has also entered into an agreement to combine with WarnerMedia in a new entity to be spun out from AT&T. The companies expect regulatory approval of the transaction by mid-2022.
Even though cable TV networks...
The channel’s debut — a rare event in an era of streaming fixation and a shrinking pay-tv bundle, will come in the form of a rebrand of Discovery’s existing DIY Network. The first show to air on Magnolia will be Fixer Upper: Welcome Home, which returns the Gaineses to the hosting role that helped make them stars of TV and branded merchandise.
The launch is among Discovery’s many significant moves in 2021. At the start of the year, the company launched direct-to-consumer streaming service Discovery+, which includes select Magnolia programming. The company has also entered into an agreement to combine with WarnerMedia in a new entity to be spun out from AT&T. The companies expect regulatory approval of the transaction by mid-2022.
Even though cable TV networks...
- 9/28/2021
- by Dade Hayes
- Deadline Film + TV
As media companies throw more of their firepower into new streaming-video behemoths, some of them still maintain a fondness for good ol’ TV networks.
Discovery and home-renovation gurus Chip and Joanna Gaines are moving ahead with the planned launch of their Magnolia Network, which will replace cable’s DIY on January 5, 2022 at 9 p.m. eastern. The outlet’s first offering will be “Fixer Upper: Welcome Home.”
Magnolia launched earlier this year on the Discovery Plus streaming service and a separate, dedicated Magnolia app, with more than 150 hours of unscripted programming devoted to home, design and gardening, among other household topics. But a linear cable network remains key to the endeavor, which aims to take the Gaines — best known for their “Fixer Upper” series on HGTV — and put them at the center of a home-arts programming universe in much the same way others tried to do with Martha Stewart and other domestic-arts gurus.
Discovery and home-renovation gurus Chip and Joanna Gaines are moving ahead with the planned launch of their Magnolia Network, which will replace cable’s DIY on January 5, 2022 at 9 p.m. eastern. The outlet’s first offering will be “Fixer Upper: Welcome Home.”
Magnolia launched earlier this year on the Discovery Plus streaming service and a separate, dedicated Magnolia app, with more than 150 hours of unscripted programming devoted to home, design and gardening, among other household topics. But a linear cable network remains key to the endeavor, which aims to take the Gaines — best known for their “Fixer Upper” series on HGTV — and put them at the center of a home-arts programming universe in much the same way others tried to do with Martha Stewart and other domestic-arts gurus.
- 9/28/2021
- by Brian Steinberg
- Variety Film + TV
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