Behind the scenes of what goes into designing a platform like instagram from logo to profile to interface, taking into account all the capriciousness of humans and what would work to engage them more and let them express themselves easily. That bottom less scrolling design deserves a credit for confessing to the vice he did making humans hours easily wasted. The designer emphasized at the end the importance of having a mediated experience of the world, and he still is thinking of what it would mean for his teenage children to have such a device. He was lucky to witness the evolution off the tech but he 's worry about it