As an activist, I'm always interested to see how other activists operate. This film was made on the cheap, it's definitely grassroots, but that's not a problem. These guys make the same mistakes I've seen groups I was myself involved with make. The best thing for activists to do is be creative and effective. These activists realize this by the end after they first make a few mistakes. But they're still amateurs when it comes to debating the suits and corporate supporters. I would recommend "The High Cost of Low Price" over this documentary. it's more informative, but both are interesting. For the completely naive viewer who knows nothing about the evils of Wal-Mart this might be a good primer. If you already know the whole deal then this will just be preaching to the choir.