The Sony James Bond television commercial made to tie in with the 007 movie 'Skyfall' (2012).
Stunts featured in the James Bond themed television commercial, according to the 'Campaign Brief Asia' website, included "a forty feet vertical drop and a near-miss between a Frauscher speedboat and a 100m trawler."
The Sony advertising and marketing campaign for the Sony Xperia T smart phone was launched prior the world premiere of 'Skyfall' (2012).
The television commercial's objective, as stated by the associated 'Sony Bond Skyfall Case Study' (2012) video, was to "increase brand preference and sales for Sony Mobile by positioning [the] Xperia T as the must-have HD smartphone, trusted by the man himself - James Bond."
The Sony James Bond television commercial was made in five versions, the shortest was a fifteen seconds spot, the next was a twenty seconds version, one was a thirty seconds or half a minute ad, the second longest was a forty-five seconds advert, whilst the longest running one ran about a minute or sixty seconds.