Branded Entertainment
- Episode aired Sep 9, 2007
No longer settling for the 30-second spot, brands strive to be more visible and more subtle at the same time, as the endangered spot gives way to reality show and video game tie-ins, and bra... Read allNo longer settling for the 30-second spot, brands strive to be more visible and more subtle at the same time, as the endangered spot gives way to reality show and video game tie-ins, and brand-generated content appears everywhere from YouTube and Xbox to airplanes and movie theat... Read allNo longer settling for the 30-second spot, brands strive to be more visible and more subtle at the same time, as the endangered spot gives way to reality show and video game tie-ins, and brand-generated content appears everywhere from YouTube and Xbox to airplanes and movie theaters. Those in the avant guarde of the branding revolution report on what's working, what i... Read all