The telecast was live from New York and was sponsored by ''C.A. Swanson and Sons of Omaha, Nebraska, packers of America's best-known brand of canned and frozen poultry.''
The contestants were: Master Richard Nixon (same name as the current U.S. vice-president), Mrs. A. Green LEMON and Mr. Will KICK. In the celebrity ''I'd Like to Be'' segment, actor Dennis O'KEEFE wished he was comic-strip and cartoon character Popeye the Sailor.
Moderator Robert Q. Lewis did a live public service announcement reminding the audience that it was Brotherhood Week. Brotherhood Week, sponsored by the National Conference of Christians and Jews, was the third week of February.