The telecast was live from New York and was sponsored by ''C.A. Swanson and Sons of Omaha, Nebraska, packers of America's best-known brand of canned and frozen poultry.''
The contestants were: Mrs. Perry COMO (same name as the male singer), Mr. A. MAID and Master Benjamin FRANKLIN. In the celebrity ''I'd Like to Be'' segment, actor Edward Everett HORTON wished he was bodybuilder Mr. America.