8.6/10
13

So Right So Smart (2009)

Trailer
3:23 | Trailer
As awareness grows about the consequences of environmental disregard, the sustainability movement is gathering momentum, and the institutions with the furthest reach and the highest stakes ... See full summary »

Writers:

Justin Maine (story), Guy Noerr (story) | 4 more credits »

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Cast

Credited cast:
Mona Amodeo Mona Amodeo ... Herself
Ray Anderson Ray Anderson ... Himself
Janine Benyus Janine Benyus ... Herself
Lester Brown ... Himself
Yvon Chouinard ... Himself
Paul Connett ... Himself
Adam Gardner Adam Gardner ... Himself
Daryl Hannah ... Narrator
Paul Hawken Paul Hawken ... Himself
Gary Hirshberg Gary Hirshberg ... Himself
Jeffrey Hollender Jeffrey Hollender ... Himself
Debbie Levin Debbie Levin ... Herself
Steven Page Steven Page ... Himself
John Picard John Picard ... Himself
David Suzuki David Suzuki ... Himself
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Storyline

As awareness grows about the consequences of environmental disregard, the sustainability movement is gathering momentum, and the institutions with the furthest reach and the highest stakes - corporations - are being asked by customers to take the lead. Those ahead of the curve already realize that there is a way for industry to permanently coexist with its environment, that fitting in to natural systems is smarter than trying to control them, and that sustainability is the most expansive profit frontier yet to be explored. One business striving for these ideals deserves recognition above the rest for its inspiring leadership: Interface Inc. led by Ray Anderson. What is most remarkable about all companies making this positive shift is not the change of mind - but the change of heart they experience as they realize that environmental stewardship is an ethical imperative for the future. Written by Anonymous

Plot Summary | Add Synopsis

Taglines:

Maybe money does grow on trees.

Genres:

Documentary

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Details

Official Sites:

Official site

Country:

USA

Language:

English

Release Date:

November 2009 (USA) See more »

Company Credits

Production Co:

MagicWig Productions See more »
Show more on IMDbPro »

Technical Specs

Color:

Color
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Did You Know?

Trivia

Official Selection of the 2009 Las Vegas International Film Festival. See more »

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