This movie is one of many important messages that I predict will go largely ignored. It is evident that Oil is largely in control of the world energy market, not just the United States, after the Oil companies posted record profits during the most recent global economic crises that was blamed on the housing and banking industries.
So, we bailed out banks who we blamed the crises on and we bailed out the autos who work with oil companies to sell us vehicles that pollute our environment and cost us more to maintain, while 120 years of rumors, patents, companies, and mysterious mafia-like deaths happen all around inventors of cleaner and more sustainable transportation. We are constantly training and funding our enemies and paying for our problems to worsen. Why can a business proposition not be made to the American consumers that can demonstrate an ROI that would compel them to change their petroleum consumption? It seems like a concise and clear PERSONAL action plan is what is missing in all of this messaging. Show your neighbor how she can save $X over the next three years by making a personal investment in cleaner energy, and then the entire movement will "go viral" as the kids say. Don't even talk about any environmental benefits, but you can talk about "the terrorists" a little... everybody would love to hear that they would be taking from the top line revenue of the bad guys, I imagine (extra bonus if you noticed the economic terrorists in London, Houston, and Washington that were implied.)
Now I'm very much against spoilers, but my comment on this movie must include one, so you've been doubly-warned: this movie attempts to address not only the egregious atrocities of the Oil industry, but tries to gently introduce the fact that we are the problem. You and I fail to act. We are comfortable consuming the pollutants that are taking away our financial means to feel empowerment and at liberty to participate, or certainly instigate, social change. How does the film do this? Well, the narrator almost says it a couple of times. What I can't stop laughing about is the rather lame attempt to rally up a feel good "we believe in the people... we're ready to change and the time is now" finale. It tried to end on an emotional note that was rather vacuous and felt to me as discrediting to a documentary that purports to be uncovering the facts about a clandestine injustice affecting everyone. They should know on a $500,000 budget that very few people are going to watch this movie that don't already know about the problem, or perhaps wouldn't care enough in the first place to already be looking for an answer on how to act. They give a few ideas (I'm not that much of a spoiler), but why the rah, rah, rah ending? Why not a step-by-step instruction plan with a promise to be driving by every day to check on you to make sure you are doing the right thing? Threaten the American public to do what you want. Seems like it worked for Big Oil.
But seriously: this film (and writing this review) have given me some ideas on how to act and I'm looking forward to further research. Don't make the mistake in thinking Rockefeller is more responsible than Bush, just don't forget that you're the one buying their product and paying their salary.
So, we bailed out banks who we blamed the crises on and we bailed out the autos who work with oil companies to sell us vehicles that pollute our environment and cost us more to maintain, while 120 years of rumors, patents, companies, and mysterious mafia-like deaths happen all around inventors of cleaner and more sustainable transportation. We are constantly training and funding our enemies and paying for our problems to worsen. Why can a business proposition not be made to the American consumers that can demonstrate an ROI that would compel them to change their petroleum consumption? It seems like a concise and clear PERSONAL action plan is what is missing in all of this messaging. Show your neighbor how she can save $X over the next three years by making a personal investment in cleaner energy, and then the entire movement will "go viral" as the kids say. Don't even talk about any environmental benefits, but you can talk about "the terrorists" a little... everybody would love to hear that they would be taking from the top line revenue of the bad guys, I imagine (extra bonus if you noticed the economic terrorists in London, Houston, and Washington that were implied.)
Now I'm very much against spoilers, but my comment on this movie must include one, so you've been doubly-warned: this movie attempts to address not only the egregious atrocities of the Oil industry, but tries to gently introduce the fact that we are the problem. You and I fail to act. We are comfortable consuming the pollutants that are taking away our financial means to feel empowerment and at liberty to participate, or certainly instigate, social change. How does the film do this? Well, the narrator almost says it a couple of times. What I can't stop laughing about is the rather lame attempt to rally up a feel good "we believe in the people... we're ready to change and the time is now" finale. It tried to end on an emotional note that was rather vacuous and felt to me as discrediting to a documentary that purports to be uncovering the facts about a clandestine injustice affecting everyone. They should know on a $500,000 budget that very few people are going to watch this movie that don't already know about the problem, or perhaps wouldn't care enough in the first place to already be looking for an answer on how to act. They give a few ideas (I'm not that much of a spoiler), but why the rah, rah, rah ending? Why not a step-by-step instruction plan with a promise to be driving by every day to check on you to make sure you are doing the right thing? Threaten the American public to do what you want. Seems like it worked for Big Oil.
But seriously: this film (and writing this review) have given me some ideas on how to act and I'm looking forward to further research. Don't make the mistake in thinking Rockefeller is more responsible than Bush, just don't forget that you're the one buying their product and paying their salary.