Alice get picked to be in ad campaign for a kitchen cleaner. When Ralph finds out, he doesn't like the idea because he feels the women in ads are uncovered to much. But, when Ralph finds out that he might be in the picture he's more interested. After the photographer arrives they find out that the man in the picture will be a male model. Ralph loses it and tries to throw them out. To get him to let them use Alice they promise him an ad of his own and take his picture. When he what they plan to use it for he throws them out breaking Alice's heart. As the episode ends Ralph is apologizing to Alice.
—Robert W Anderson