Charting fame in the late noughties, the second episode looks at the ways in which different groups cashed in on what had become a worldwide obsession with fame and the ways in which intimacy was being leveraged, both willingly and unwillingly, to feed the celebrity machine. Young celebrities were commoditised, criticised and discarded by the people who profited from them, until a new breed of celeb emerged, ready to wrest control back for themselves. Some would leverage their celebrity, not for fame but for political capital.