- Don Draper: In the interest of time, you want to demolish Penn Station and New York hates it.
- Edgar Raffit: Not all of New York - A vocal minority.
- Don Draper: Can they stop it?
- Edgar Raffit: Well, I think all the hubbub is making it unpleasant for...
- Don Draper: [interrupts] But they can't stop it, can they?
- Edgar Raffit: Why do you people insist on making us sound like villains?
- Don Draper: Your concern over public opinion shows a guilty conscience. What good is that serving you if what is to be done is already under way?
- Edgar Raffit: So let's say I don't have a guilty conscience.
- Don Draper: Good. And let's also say that change is neither good nor bad, it simply is. It can be greeted with terror or joy, a tantrum that says "I want it the way it was," or a dance that says, Look, something new!"
- Edgar Raffit: Would you draw the line at 50 percent?
- Don Draper: I'm not drawing a line at all. P.R. people understand this, but they can never execute it. If you don't like what is being said, then change the conversation.
- Edgar Raffit: What is that conversation?
- Don Draper: I was in California. Everything is new, and it's clean. The people are filled with hope. New York City is in decay. But Madison Square Garden is the beginning of a new city on a hill.
- Peggy Olson: I understand why you like this, but it's not for you. I'm the one who'd be buying Patio.
- Harry Crane: You're not fat any more.
- Peggy Olson: [pause] Thank you.