Coincided to release on the Islamic holiday of post-Ramadan Eid, on 1 Shawwal (the first day of 3-days long festival if there's no confirmation of crescent-sighting) 1437 in predominant, lunar Hijri calendar which translates to as 6 July 2016 in Gregorian calendar.
Originally scheduled to release on 7 July 2016, which would've been day 2 (2 Shawwal 1437) of that biannual festival.