All in the name of at least looking like they have what is considered social corporate responsibility in this day and age, Katherine's senior staff recommends to her that the company make some sort of pronouncement to support a lesbian couple whose family was denied access to a families days at a roller rink, even though the issue is not directly related to Payne, the demonstrated support needed as little as a rainbow flag tweet. That tweet has a snowball effect on actions of the company, primarily related to a new Payne commercial that goes to air in a week and that has no obvious LGBTQIA connotation, Katherine deciding to reshoot the commercial despite the protestations of the commercial's director, Frank, who may be seen as a bigger problem in lack of inclusiveness in the company brand. The commercial reshoot itself has a different priority for Wesley, Cyrus, Elliot and Dori.
—Huggo