South Asian focused streamer ZEE5 Global has ambitious growth plans for the U.S., where it has just completed a year of operations. It envisages local commissions, English- and Spanish-language dubbing and subtitling and reaching deep into the South Asian diaspora through grassroots promotions.
“We want to be the one that is at the forefront of creating the crossover for South Asian content — the one that makes South Asian content go mainstream,” Archana Anand, chief business officer, ZEE5 Global, told Variety. “We want for the global audiences sitting in the U.S. to now start watching ZEE5 Global, including the Spanish audiences. So when we dub or when we subtitle we want to start subtitling in English and Spanish, and have those stories cross over.”
To achieve this, Anand is planning a two-pronged approach — to identify the ZEE5 content that has the ability to crossover, and commission local productions, something...
“We want to be the one that is at the forefront of creating the crossover for South Asian content — the one that makes South Asian content go mainstream,” Archana Anand, chief business officer, ZEE5 Global, told Variety. “We want for the global audiences sitting in the U.S. to now start watching ZEE5 Global, including the Spanish audiences. So when we dub or when we subtitle we want to start subtitling in English and Spanish, and have those stories cross over.”
To achieve this, Anand is planning a two-pronged approach — to identify the ZEE5 content that has the ability to crossover, and commission local productions, something...
- 7/29/2022
- by Naman Ramachandran
- Variety Film + TV
Review‘Vilangu’ makes for a gripping watch because it downplays its surprises intelligently, and doesn’t fall back on flashy, unrealistic reveals that revolve around a hero cop.Sowmya RajendranFacebook/Zee5 TamilAfter Zee5’s middling Tamil web series Auto Shankar, the Over-the-Top (Ott) platform has come up with another crime thriller, Vilangu, directed by Prasanth Pandiyaraj. Crime thrillers, in general, tend to be set in urban areas in mainstream cinema. However, Ott platforms have increasingly been turning to small-town mysteries, probably because they offer a departure from the routine fare and also stand a chance to attract new audiences from Tier 2 and Tier 3 cities. Vilangu, which takes us through the twists and turns in a murder case, revolves around the Vembur police station, with Si Paruthi (Vemal) leading the investigation. The seven-episode series begins with a policeman noticing a flashlight in the jungle. But though he doesn’t find anyone,...
- 2/22/2022
- by Sowmya
- The News Minute
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.