Believe it or not, there was once a time when a trip to the grocery store was no more involved than making sure you didn't forget any of the things on your list. But over the past couple of decades, consumers have become more savvy and concerned about the source of their produce and how it has been grown and packaged, leading to more options than ever in terms of where to shop and what to buy. The word "organic" has not only become a term that supposedly denotes an item free from factory farming methods, it was become a marketing machine, a buzz word that can mean millions of dollars in revenue. But are we really getting what we pay for? Director Kip Pastor decided to find out, and his documentary "In Organic We Trust" talks with farmers, certifiers, scientists, critics and more, to explore just what exactly "organic" means.
- 1/24/2013
- by Kevin Jagernauth
- The Playlist
As the debate over whether organic foods are really good for us continues to rage, filmmaker Kip Pastor brings us "In Organic We Trust," a documentary about the brand-ification of organic foods and how, in its most beneficial form, the organic movement looks.
In the trailer, we learn that 78 percent of all Americans eat some form of organic food because they think it's healthier. But is it? The film's website explains:
When corporations went into the business and "organic" became a brand, everything changed. The philosophy and the label grew apart. Can gummy bears or bananas flown halfway across the world truly be organic?
The Washington Post describes the film as a "jaunty first-person tour" and it's appeared at a slew of reputable film festivals across the country. It'll be available on-demand on January 22.
For a better sense of the film, read Pastor's HuffPost blog about it.
Watch the trailer...
In the trailer, we learn that 78 percent of all Americans eat some form of organic food because they think it's healthier. But is it? The film's website explains:
When corporations went into the business and "organic" became a brand, everything changed. The philosophy and the label grew apart. Can gummy bears or bananas flown halfway across the world truly be organic?
The Washington Post describes the film as a "jaunty first-person tour" and it's appeared at a slew of reputable film festivals across the country. It'll be available on-demand on January 22.
For a better sense of the film, read Pastor's HuffPost blog about it.
Watch the trailer...
- 1/16/2013
- by The Huffington Post
- Huffington Post
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