12:34's on set crew was compromised of entirely women.
After its debut, 12:34's press release was picked up by Yahoo Finance who shared its story in cryptocurrency funding.
Director Haley Johnson and music artist Ritt Momney signed copies of the 12:34 script. They were later turned into NFTs and played a major role in funding the film.
12:34 was funded majorly funded by Ravencoin cryptocurrency contributors.
Director Haley Johnson created the film as part of her Senior thesis project at Hussian College Los Angeles.