Triple M presenter Merrick Watts has made a mock version of the 1980s Tourism Australia ad which starred Paul Hogan and the famous line ‘throw another shrimp on the barbie’.
The online ad for Meat & Livestock Australia created by Bmf is part of Mla’s ‘Throw another steak on the barbie’ campaign.
The idea behind the campaign is to petition the tourism board to remake the original ad and undo the stereotype that Australians ‘throw shrimps’ on the barbecue.
Watts told Mumbrella: “We had a whole lot of hits for the petition that was set up by Mla and as a result I’ve made a recreation of the Tourism Australia ad.
“It’s funny because it’s so crappy. Basically Mla said just do whatever you want to do.” he said.
“Mla have a good sense of humour. They thought it would be funny to put some resources into...
The online ad for Meat & Livestock Australia created by Bmf is part of Mla’s ‘Throw another steak on the barbie’ campaign.
The idea behind the campaign is to petition the tourism board to remake the original ad and undo the stereotype that Australians ‘throw shrimps’ on the barbecue.
Watts told Mumbrella: “We had a whole lot of hits for the petition that was set up by Mla and as a result I’ve made a recreation of the Tourism Australia ad.
“It’s funny because it’s so crappy. Basically Mla said just do whatever you want to do.” he said.
“Mla have a good sense of humour. They thought it would be funny to put some resources into...
- 12/7/2012
- by Colin Delaney
- Encore Magazine
Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
- 10/4/2012
- by Robin Hicks
- Encore Magazine
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