French animation outfit Blue Spirit (the studio behind Netflix sensation “Blue Eye Samurai”) will introduced an in-house digital creation and development label under the moniker Blue Spirit Creative. Offering full-service creative and graphic development for features, series, ads and games, the creative label will be run by the Paris-based team behind Digital Banana, which Blue Spirit acquired last year.
“We can now offer a one-stop-shop,” says Blue Spirit CEO Olivier Lelardoux. “Whether in 2D, 3D, real-time engines or across hybrid models, we can guarantee it all through Blue Spirit Creative.”
The new label will launch with four development projects already in the pipeline – including two American brands – but for the most part will specialize in pan-European content. Across the pond, Blue Spirit will team with Ottawa-based studio Mercury Filmworks (“The Wonderful World of Mickey Mouse”) to launch Seraphim, targeting the US market with premium and adult skewing content.
Based in Paris,...
“We can now offer a one-stop-shop,” says Blue Spirit CEO Olivier Lelardoux. “Whether in 2D, 3D, real-time engines or across hybrid models, we can guarantee it all through Blue Spirit Creative.”
The new label will launch with four development projects already in the pipeline – including two American brands – but for the most part will specialize in pan-European content. Across the pond, Blue Spirit will team with Ottawa-based studio Mercury Filmworks (“The Wonderful World of Mickey Mouse”) to launch Seraphim, targeting the US market with premium and adult skewing content.
Based in Paris,...
- 6/12/2024
- by Ben Croll
- Variety Film + TV
Warner Bros. Discovery will rebrand its kids’ TV channel Boomerang to Cartoonito in Southeast Asia, Taiwan and Hong Kong, with effect from July 28.
The company said that the “switch is a result of positive feedback to the Cartoonito-branded block on Boomerang and Cartoon Network launched in 2022, and is focused on being more inclusive to pre-school aged viewers.”
Sources close to the company explained that the move is “part of a big regional and global commitment by Wbd to preschool content.” It follows Cartoonito rebrands and launches in other international territories including Emea and LatAm.
As a full regional channel offering, Cartoonito will introduce a new generation to a diverse slate of original series and franchises. Modern preschool adaptations that support children’s potential include fan-favourite franchises such as “Batwheels” and “Bugs Bunny Builders.”
Boomerang favourites including “Tom & Jerry,” “Baby Looney Tunes,” “Alice & Lewis,” “Pat the Dog” and “Grizzy and the Lemmings...
The company said that the “switch is a result of positive feedback to the Cartoonito-branded block on Boomerang and Cartoon Network launched in 2022, and is focused on being more inclusive to pre-school aged viewers.”
Sources close to the company explained that the move is “part of a big regional and global commitment by Wbd to preschool content.” It follows Cartoonito rebrands and launches in other international territories including Emea and LatAm.
As a full regional channel offering, Cartoonito will introduce a new generation to a diverse slate of original series and franchises. Modern preschool adaptations that support children’s potential include fan-favourite franchises such as “Batwheels” and “Bugs Bunny Builders.”
Boomerang favourites including “Tom & Jerry,” “Baby Looney Tunes,” “Alice & Lewis,” “Pat the Dog” and “Grizzy and the Lemmings...
- 6/28/2023
- by Patrick Frater
- Variety Film + TV
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