Stephen Lambert says docusoap attracted poor ratings because viewers thought it would be a reality show like Big Brother
Seven Days, the Channel 4 docusoap was a ratings flop due to a marketing "disaster", the show's producer said today.
Promotion for the show, which has attracted disappointing ratings since launching in September, led viewers to believe it was a reality show in the same vein as Big Brother, said Stephen Lambert, chief executive of Seven Days producer Studio Lambert. Lambert added that he is "immensely proud" of the production.
"Trying to understand why a show doesn't get an audience is really difficult," he told an audience at Sheffield Doc/Fest. "Is it that there's one link in the chain that's wrong or is the whole chain wrong? In the case of Seven Days, we clearly didn't get off to the right start. I'm immensely proud of Seven Days. I think...
Seven Days, the Channel 4 docusoap was a ratings flop due to a marketing "disaster", the show's producer said today.
Promotion for the show, which has attracted disappointing ratings since launching in September, led viewers to believe it was a reality show in the same vein as Big Brother, said Stephen Lambert, chief executive of Seven Days producer Studio Lambert. Lambert added that he is "immensely proud" of the production.
"Trying to understand why a show doesn't get an audience is really difficult," he told an audience at Sheffield Doc/Fest. "Is it that there's one link in the chain that's wrong or is the whole chain wrong? In the case of Seven Days, we clearly didn't get off to the right start. I'm immensely proud of Seven Days. I think...
- 11/5/2010
- by Josh Halliday
- The Guardian - Film News
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