Nuriootpa is a small town located in Barossa Valley winery district of Northern South Australia.
This film's director, Catherine Duncan, once wrote of this film ['As Others See Us', Screening the Past, 2004]: "Perhaps it was their attitude which made me reconsider the whole approach toward our programme of information. Were a selection of changing, and often misleading, facts really what immigrants wanted? Wasn't it more important to tell them something about our spiritual climate -- the free and easy friendliness of Australians, the possibilities in a country where everything is just starting and so many things have to be built from scratch? If immigrants simply hoped to change a hard life for an easy one by coming to Australia, they were in for a disappointment. If their happiness depended on pictures on Sunday or an evening in the pub, they should stay at home. But it seemed to me that those immigrants, who were prepared to pull up their roots and come to a country where there might not be even sewing machines or schools for their children, had a faith and enthusiasm which should be matched by something more than mere facts. I was more than ever convinced of this during a week spent in Nuriootpa, a small town in South Australia".
This film states that it is about a "town [Nuriootpa] for the people of Australia and the world".
According to the ABC's "A Place to Think" website, "According to the security files the first version of the film did not meet with the approval of the Department of Information. The Labor Minister for Immigration, Arthur Calwell required another version describing Duncan's first film as too 'communitarian'."
The film's narrator says of the South Australian winery region town Nuriootpa in this film: "The builders are the people. The farmers, the townsfolk, the young, the old and the middle aged...class distinctions fall away. They have new interests, new skills...a town for the people of Australia and the world".