- The teams are tasked with creating a print ad campaign for the Trump Hotel Collection, but the results aren't what the executives expected and another celebrity is fired.
- Task scope: The teams must create a four-page pictorial and an advertising campaign for the Trump Hotel Collection.
Task sponsor: Trump Hotel
Backbone project manager: John Rich
A.S.A.P. project manager: Star Jones
Judges: Donald Trump; Eric Trump; Donald Trump, Jr.
Dramatic tension: The executives from the Trump Hotel Collection disliked both pictorials and their ad campaigns. They felt both teams did a mediocre job and didn't think there was a winner amongst both teams. It was up to Trump's decision as to which team had "lost", and who had a better presentation and sales pitch.
Winning team: Backbone
Reasons for win: Despite the fact that they had a lousy ad with various typos and did not even include contact information or a phone number for Trump Hotel, the men's team had a better sales pitch and a smaller list of errors.
Losing team: A.S.A.P.
Reason for loss: The executives felt that their presentation was too rehearsed. In addition, the women had an information folder that had multiple flaws with their graphics.
Sent to boardroom: Star Jones, La Toya Jackson, and NeNe Leakes
Fired: La Toya Jackson - though Trump did not feel she performed significantly better or worse on the task than the other team members, he took into account that the sense among the women was that La Toya was their overall weakest link and felt firing her would give A.S.A.P. a more fair chance to compete against Backbone.
source: wikipedia.com
Contribute to this page
Suggest an edit or add missing content