Japan is all set to revive its signature Cool Japan strategy with a renewed focus on promoting anime worldwide.
The draft of the new strategy, expected to be finalized in June at the Intellectual Property Strategy Headquarters headed by Prime Minister Kishida, outlines a policy to promote overseas expansion of Cool Japan related fields such as anime and games, positioning them as core industries of the country.
Related:
Manga Will Play A Pivotal Role In Japan’s Growth, Says Japanese Prime Minister Kishida
The revamping process comes after the overseas expansion of Japan’s content industry, including anime and other forms of entertainment, which reached a record high of 4.7 trillion yen in 2022, matching the size of the steel industry (5.1 trillion yen).
The Cool Japan Program which started in 2013, initially aimed to promote various aspects of Japanese culture overseas. By the end of Fiscal Year 2021, however, the Cool Japan Fund had...
The draft of the new strategy, expected to be finalized in June at the Intellectual Property Strategy Headquarters headed by Prime Minister Kishida, outlines a policy to promote overseas expansion of Cool Japan related fields such as anime and games, positioning them as core industries of the country.
Related:
Manga Will Play A Pivotal Role In Japan’s Growth, Says Japanese Prime Minister Kishida
The revamping process comes after the overseas expansion of Japan’s content industry, including anime and other forms of entertainment, which reached a record high of 4.7 trillion yen in 2022, matching the size of the steel industry (5.1 trillion yen).
The Cool Japan Program which started in 2013, initially aimed to promote various aspects of Japanese culture overseas. By the end of Fiscal Year 2021, however, the Cool Japan Fund had...
- 5/27/2024
- by A.R. Madillo
- AnimeHunch
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