Once Upon a Time (2011–2018)
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The Price of Gold 

Emma tries to help a young pregnant woman escape from the clutches of Mr. Gold, as flashbacks show when Cinderella made a regrettable deal with Rumplestiltskin.


David Solomon


Edward Kitsis (created by), Adam Horowitz (created by) | 1 more credit »




Episode cast overview, first billed only:
Ginnifer Goodwin ... Mary Margaret Blanchard / Snow White
Jennifer Morrison ... Emma Swan
Lana Parrilla ... Regina Mills
Josh Dallas ... Prince 'James' Charming
Jared Gilmore ... Henry Mills (as Jared S. Gilmore)
Raphael Sbarge ... Dr. Archie Hopper (credit only)
Jamie Dornan ... Sheriff Graham Humbert
Robert Carlyle ... Rumplestiltskin / Mr. Gold
Lee Arenberg ... Grumpy
Tim Phillipps ... Prince Thomas / Sean Herman
Jessy Schram ... Ashley Boyd
Meghan Ory ... Ruby Lucas
Ted Whittall ... The King / Mitchell Herman
Natalie Gibson ... Female Doc
Catherine Lough Haggquist ... Fairy Godmother


Emma tries to help a young pregnant woman escape from the clutches of Mr. Gold, as flashbacks show when Cinderella made a regrettable deal with Rumplestiltskin.

Plot Summary | Plot Synopsis


TV-PG | See all certifications »

Parents Guide:

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Did You Know?


When Henry loses his shoe on the stairs towards the end of the episode, it is an allusion to Cinderella losing her glass slipper on the stairs. See more »


Emma says she had a baby at 18, but we saw her on her 28th birthday in the first episode, and Henry was already ten years old. She must have had him at 17. See more »


Emma Swan: People are gonna tell you who you are your whole life. You just gotta punch back and say, "No, this is who I am". You want people to look at you differently? Make them! You want to change things, you're gonna have to go out there and change them yourself, because there are no fairy godmothers in this world.
See more »

User Reviews

Golden episode
17 November 2017 | by TheLittleSongbirdSee all my reviews

When 'Once Upon a Time' first started it was highly addictive and made the most of a truly great and creative premise. Really loved the idea of turning familiar fairy tales on their heads and putting own interpretations on them and the show early on clearly had clearly had a ball. Watched it without fail every time it came on and it was often a highlight of the week. Which was why it was sad when it ran out of ideas and lost its magic in the later seasons.

"The Price of Gold" follows on after the very promising, if imperfect (understandably) start set by the previous two episodes and it is showing that the show is getting better and stronger with each episode at this point. It replaces "Snow Falls" as the best episode up to this very early point in Season 1. There is the odd cheesy moment still in the writing, which considering that the first season is always the one where everything usually takes time to settle. "The Price of Gold" is most notable for the development of Rumplestiltskin (always a high point of the show before but even more so now that he is the main focus) and does splendidly in that regard as well as continuing to develop the likes of Emma and Regina.

As to be expected, "The Price of Gold" is a very handsomely mounted episode, with settings and costumes that are both colourful and atmospheric, not too dark or garish and never cookie-cutter. It is photographed beautifully and there were some make-up that suited the characters perfectly and pretty good effects work. The music is haunting, ethereal and cleverly used with a memorable main theme.

Much of the writing is humorous and engaging and the story establishes the concept and intertwines and mirrors the real and fantasy worlds very well. Love the story development of Rumplestiltskin and what was done with him and Cinderella. The characters still maintain interest.

The acting continues to improve all the time. Ginnifer Goodwin is charming and Jennifer Morrison is coming into her own as Emma, while Lana Parilla has lost none of what makes her one of the show's better performers in the first place. Acting honours though go to Robert Carlyle clearly having a whale of a time as Rumplestiltskin.

Overall, great golden episode. 9/10 Bethany Cox

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Release Date:

13 November 2011 (USA) See more »

Company Credits

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Technical Specs


Sound Mix:

Dolby Digital



Aspect Ratio:

16:9 HD
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