Amazon Studios is taking to the streets to promote Ben Affleck’s “Air,” which chronicles the beginnings of the iconic Air Jordan sneaker brand.
The studio has teamed up with iconic sneaker culture icon Jason Markk to host a multi-city consumer experience, dubbed “Fresh Air,” which ties into the film’s social campaign, “A shoe is just a shoe until I step into it.”
The activation will see guerilla street teams flood U.S. cities including Los Angeles, New York, Miami and Chicago, in a unique opportunity to bring together sneakerheads and celebrate the culture and history of the sneaker community. The street team will also have a presence at the Jason Markk flagship store in L.A.
Free to the public, the “Fresh Air” activation allows attendees to celebrate self-expression through fashion as they share their sneaker stories while getting a complimentary shoe cleaning, with premium care products from...
The studio has teamed up with iconic sneaker culture icon Jason Markk to host a multi-city consumer experience, dubbed “Fresh Air,” which ties into the film’s social campaign, “A shoe is just a shoe until I step into it.”
The activation will see guerilla street teams flood U.S. cities including Los Angeles, New York, Miami and Chicago, in a unique opportunity to bring together sneakerheads and celebrate the culture and history of the sneaker community. The street team will also have a presence at the Jason Markk flagship store in L.A.
Free to the public, the “Fresh Air” activation allows attendees to celebrate self-expression through fashion as they share their sneaker stories while getting a complimentary shoe cleaning, with premium care products from...
- 3/22/2023
- by Jazz Tangcay and Charna Flam
- Variety Film + TV
Studio executive Sherry Lansing, TriStar’s Dr. Jennifer Turner, Hallmark Media’s Wonya Lucas, Apple’s Rita Cooper Lee, and the documentary A Tree of Life: The Pittsburgh Synagogue Shooting will be among this year’s honorees of The African American Film Critics Association at the association’s 6th Annual Aafca Special Achievement Awards Luncheon on Saturday, April 8 at the California Yacht Club in Marina Del Rey.
The invitation-only event will honor:
Producer and studio executive Sherry Lansing with the Legacy Award for her prolific contributions to the industry as well as for her philanthropic endeavors; Executive Vice President of TriStar Television Dr. Jennifer Turner will receive the Salute to Excellence Award for her leadership and commitment to quality programming with an eye on inclusive casts and storylines; President and CEO of Hallmark Media Wonya Lucas will receive the TV Vanguard Award for her vision and leadership in guiding the...
The invitation-only event will honor:
Producer and studio executive Sherry Lansing with the Legacy Award for her prolific contributions to the industry as well as for her philanthropic endeavors; Executive Vice President of TriStar Television Dr. Jennifer Turner will receive the Salute to Excellence Award for her leadership and commitment to quality programming with an eye on inclusive casts and storylines; President and CEO of Hallmark Media Wonya Lucas will receive the TV Vanguard Award for her vision and leadership in guiding the...
- 3/20/2023
- by Greg Evans
- Deadline Film + TV
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