BamaRush starts out by following a group of girls from around the country beginning their journey at the University of Alabama (UA), some from the moment they receive their acceptance letter. It follows the girls as they decide to begin the process of pledging to sororities. But the documentary is hamstrung by a significant hurdle - they can't film anything inside any sorority house, largely because there has been a rumor that "someone" was making a documentary about sororities, so the director was basically shut out.
BamaRush makes some minor revelations. One, the completely out-of-whack price tag it costs each girl to pledge. Second, that the UA student government association (called "The Machine") is a very powerful and secretive organization - a UA version of Skull & Bones, if you will.
Another detail was the sort of "mini-industry" in the form of pledge consultants - women who coach girls to successfully land the sorority of their choice. There was no discussion of what these consultants charge for their services, but I imagine it is fairly pricey. Beyond that, BamaRush offered nothing particularly new or revelatory.
The group of girls in BamaRush range from sincere to relatively shallow, from white to Black, and not everyone gets what they want. But overall, the lack of access hurts the documentary and it reaches no real conclusion.
A huge problem with BamaRush is the very strange pivot it takes about 2/3 the way through, when the director (Rachel Fleit) literally turns the camera on herself. She changes the story to focus on her battle with alopecia (hair loss). She tries to make the awkward comparison between what sorority acceptance and her past experience because she couldn't be her "authentic self" and had to hide her baldness with a wig. What?!? That comes completely out of left field!
In my opinion, a good documentarian does not make themselves the focus of the film, yet that is exactly what Ms. Fleit has done. There was probably a much more personal and compelling documentary that could have been made that addressed alopecia - a film in which she could have commented the struggles of others and maybe herself at the very end. But to put herself front and center in a documentary when her story has NOTHING to do with pledging a sorority, well that's just wrong.
At the end of BamaRush, you learn little new about the system, and more than you were expecting to learn about the director. A poorly structured and poorly directed effort.
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