Entrepreneur Ben Lyon from Lyon Rum Distillery shares how he built a rum company from nothing and what broke along the way. Listen in to get the scoop and some high percentage tips (HPT's) to build your own liquor brand. You know the saying, "It's not a party until something gets broken." Well... Building a liquor business is fun, building your own distillery is a challenge, but hey, you get to party because you have a rum company right?